AMZ123 has learned that TikTok Shop Southeast Asia cross-border stores announced that, effective July 7, 2026, it will update its weight management and muscle-building content policies, explicitly prohibiting five types of violating expressions when promoting weight loss, fat reduction, or muscle-building products: including claims that products have "natural Ozempic," "GLP-1 enhancer" or similar pharmacological effects; guiding users to continue exercising with injuries or illness to achieve fat burning; encouraging excessive intake to accelerate results (e.g., arbitrarily changing the recommended 2 capsules to 4 capsules); claiming that waist trainers and other products can achieve slimming effects by directly altering internal body structure; and using scales, food scales and other tools combined with extreme dieting or ideal body comparison images for high-risk weight management promotions. Violating content will be removed, and in serious cases, influencers or stores will face penalties. The platform also advises sellers in beauty, health, and device-related categories and their partnered KOLs/KOCs to promptly review livestream scripts and short video copy, and strictly publish content according to compliant expressions to avoid violating community rules and affecting account security.

Source: AMZ123
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