Amazing! Amazon Europe slashes commission rates, 3 steps to find out your money-saving ASIN
Amazon Global Store opening2026-2-27

Amazon's European site has launched a policy of reducing sales commissions for multiple categories, adding two new fee categories (①Household Supplies ②Vitamins, Minerals and Supplements). However, sellers previously could not quickly identify whether their ASINs met the commission reduction policy. Now, through the Profit Analysis Control Panel, you can:

(1)Accurately identifywhich ASINs belong to the new category and can enjoy commission reductions

(2)Quickly evaluatethe impact of rate adjustments on overall profits

(3)Optimize product selectionAdjust product portfolio strategies based on fee categories

Clothing and Accessories:

Products priced at £15/€15 and below: Sales commission reduced from 8% to 5%

Products priced between £15/€15-£20/€20: Sales commission reduced from 15% to 10%

Household Supplies (New Category):

Products priced at £20/€20 and below, sales commission reduced from 15% to 8%

Pet Clothing and Pet Food:

Products priced at £10/€10 and below, sales commission reduced from 15% to 5%

Food:

Products priced at £10/€10 and below, sales commission reduced from 8% to 5%

Vitamins, Minerals and Supplements:

Products priced at £10/€10 and below, sales commission reduced from 8% to 5%

After understanding these commission adjustment policies, the next key step is — how to use the new features of the Profit Analysis Control Panel to quickly filter out the ASINs in your store that meet the conditions for price reduction. Here is a detailed operation guide:

(1)In the Sales Amount column, filter the average selling price below the specified price range of the category to find out which ASINs can save money

(At this step, you can query the ASINs that can enjoy the discount. If you need to continue calculating the specific commission savings, see the following two steps)

(2)In the Sales Commission column, query the sales commission for each product, and divide it by the average selling price to directly get the sales commission percentage after fee adjustment

*Yellow columns are self-added columns

(3)Use the formula to getthe amount of sales commission that can be saved in the 120-day forecast:

(Sales commission percentage before fee adjustment - latest sales commission percentage) x average selling price x number of charged products in the sales commission column

 

If you have any questions about Amazon, you can use the link ( https://wsurl.cc/wg4chn) or scan the codeto contact the official customer development manager:

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