In simple terms, this is a new feature launched by Amazon to improve the conversion rate, targeting A+ page content. Its core purpose is: through AI models, help sellers identify and optimize A+ pages that need improvement, reducing the negative impact caused by content quality issues.

A+ Pages

A+ pages are an important part of Amazon sellers' brand detail pages and a significant tool for improving conversion rates. Through it, sellers can customize product detail pages, using richer graphic content, modular layouts, brand stories, etc., to quickly convey product value to consumers, enhance trust, and promote repurchases. Currently, over 700,000 brands use A+ pages.

Contrary to common understanding, Amazon data shows that high-quality A+ pages can indeed improve conversion rates, but low-quality content may harm your sales.

The so-called "low-quality" A+ pages are not due to insufficient aesthetics but because they do not address buyer doubts. Such content usually has common issues, such as:

(1) Blurry images, unclear product details

(2) Only using stock photo materials, not realistic

(3) Grammar errors, translation bugs

(4) Keyword stuffing, affecting buyer judgment

(5) Repetitive content causing reading fatigue...

From the buyer's perspective, such A+ pages not only interfere with the shopping experience but also directly reduce their trust in the product and brand, leading to abandoned purchases.

Therefore, Amazon officially launched the "A+ Content Quality Analysis Feature"!

This feature will automatically evaluate the content quality of your A+ pages through AI models. For A+ pages judged as "low-quality," the system will partially collapse the display (initially showing only the first 200 pixels, buyers need to click "View More" to expand the full text) and provide actionable optimization suggestions for specific ASINs, helping sellers improve content quality and optimize buyer experience.

It mainly evaluates content quality from the following four dimensions:

(1) Content readability

(2) Information completeness

(3) Visual presentation

(4) Conversion effectiveness

Currently, this feature has been launched in the US market and will be gradually promoted to other sites; digital category products are temporarily unaffected by the new feature.

Sellers can follow this path for troubleshooting and optimization:

Seller Central - Advertising - A+ Product Description Manager - Content Quality Analysis (Content quality)

Step 1 | Check Your A+ Content Quality Status

After entering the A+ Product Description Manager, you will see a new "Content Quality Analysis (ContentQuality)" status column on the right side of the list page.

If your A+ page project is marked as "Needs Improvement," it means the content is below the baseline level and may be collapsed on the front end, requiring optimization. If your A+ page project is marked as "Has Available Suggestions," it means that although it meets the basic quality standards, there is still room for improvement.

Step 2 | View Specific Issues and Optimization Directions

Click to enter the project, and a content quality assessment sidebar will appear on the right side of the page. The system will show sellers a content assessment overview and a quick summary of issues, as well as concise improvement suggestions.

If you want more detailed guidance, you can further view:

View "Exclusive Report": Get comprehensive optimization suggestions for specific ASINs and categories.

View "Content Guide": Get layout optimization suggestions for each module. (Tips: The detailed copy provided by the content guide for each module can be used directly, and image suggestions can serve as prompts.)

Take an ASIN in Food Container as an example ↓

Step 3 | Complete Optimization and Submit for Re-evaluation

After completing the A+ page project adjustments according to the system's suggestions, you can apply for re-evaluation. The AI model will perform real-time detection and provide feedback on whether it meets the standards or still needs improvement.

After the re-evaluation is completed, the content quality status will be updated synchronously, and the display effect of the front-end A+ page will also be adjusted accordingly.

How much difference is there before and after optimization?

Let's compare a real case ——

Q1 How does Amazon evaluate A+ page content?

Amazon analyzes A+ page content through a complete content quality evaluation system, mainly judging from the following four dimensions: content readability, information completeness, visual presentation effects, and conversion effectiveness.

This assessment is based on industry best practices, combined with real buyer research results, and uses advanced AI models for comprehensive analysis. It should be noted that, like all AI technologies, evaluation results may deviate in individual cases, and Amazon will continue to optimize models and evaluation standards to better align with buyers' actual experiences.

Q2 Why is it necessary to improve A+ page content quality?

High-quality A+ page content can help buyers understand product value faster, thereby making purchasing decisions and directly improving sales performance.

Amazon's customer research shows that clear, informative, and visually friendly A+ page content is easier to establish buyer trust; while low-quality content not only helps limitedly but may even weaken purchase willingness. Continuously optimizing A+ page content quality helps unleash the growth potential of products on Amazon.

Q3 How are my A+ page content optimization suggestions generated?

Optimization suggestions are customized for specific products. When generating suggestions, the system uses AI technology while referencing Amazon's long-term accumulated buyer insight data and the successful content models of similar category hot-selling products.

These suggestions combine product features and detail page information to provide actionable optimization directions, thereby improving your A+ page quality.

Q4 How often is A+ page content quality evaluated?

The system performs weekly quality analysis on newly created or updated A+ pages to ensure they meet current evaluation standards.

If you have made significant modifications to the A+ page content, the system will re-analyze it in the next periodic evaluation and update the corresponding quality status.

Q5 What is the difference between "Has Available Suggestions" and "Needs Improvement"?

Has Available Suggestions: Indicates that the current A+ page has reached the buyer's expected baseline quality level, and the system provides optional optimization suggestions to further improve the effect;

Needs Improvement: Indicates that the content is below the baseline quality standard, may affect buyer experience, and may be restricted in product detail page display.

Amazon is continuously expanding and optimizing this system, aiming to help more A+ pages realize their value.

Q6 Why do some of my A+ projects not have quality analysis results?

Currently, the A+ Content Quality Analysis feature is still in the testing phase and is only applicable to some A+ page projects.

If some of your projects do not show analysis results, it is normal. As the test range continues to expand, more A+ page projects will be included in the quality analysis system. It is recommended that you regularly check for updates.

If you have any questions about Amazon, you can use the link (https://wsurl.cc/wg4chn) or scan the code to contact the official customer development manager: