In this era where "everything can be DIY," you can never guess what will go viral next on TikTok.

Recently, a transparent plastic bag that costs only 1 yuan on the domestic 1688 platform has sparked an "ice pop craze" in the US market.

Echotik data shows that this seemingly ordinary "homemade ice pop bag" has sold over 6,000 units in just one month, with sales exceeding 420,000 RMB.

What's more outrageous is that it not only enabled Americans to achieve "ice pop freedom" but also inspired countless bloggers to voluntarily create videos for it.

Today, we will deeply dissect this hot-selling case and see how this generation of cross-border sellers has taken "information asymmetry" to a new level.

1. Dissection of the Hot Seller: How Popular is This "Plastic Bag"?

Echotik data shows that this homemade ice pop bag from the SQTT-C cross-border store has been on a sales rampage since its launch on April 6th.

In just 30 days, it has generated nearly $70,000 in GMV at a price of $9.49 for 100 pieces.

This means that this small ice bag, which is almost negligible in cost domestically, has become a "money printer" that earns tens of thousands per month in the US market.

On TikTok, if you search for #popsicle or #diypopsicles, you will see a screen full of these slender ice pops.

American consumers are obsessed with filling the bags with juice, yogurt, coffee, and even creating "alcoholic ice pops." Under the #popsicle topic, there are more than 44,000 works.

2. Why Can It Become a "Traffic Harvester"?

Many people will ask: Isn't it just a plastic bag? Why is it so popular? In fact, the birth of this hot seller is no accident; it precisely hits three core logics:

Ultimate "Photo-Worthy" Quality: This ice pop bag adopts a fully transparent design, which is tailor-made for TikTok. When colorful juices are sealed in the bag, the visual impact is strong, making it a natural video hook. This "dopamine color scheme" product naturally attracts traffic, making users unable to resist taking videos and sharing during the DIY process. The product is no longer just a tool but also a content production line.

Cultural Fit: Americans' obsession with ice drinks is ingrained. As temperatures rise, the demand for summer cooling erupts. Compared to ice makers that cost dozens or even hundreds of dollars, this "ice pop bag," which costs just a few dollars for a large pack and has a very low operating threshold, perfectly solves the pain point of "wanting ice but also wanting to save money."

Profitable "Information Asymmetry": This is the most enviable point for cross-border sellers. On the domestic 1688 platform, the purchase price of the same specification product is less than 0.1 yuan. Sold in the US, its value has increased by dozens of times. This high profit margin provides sellers with ample budget to find TikTok influencers for short video marketing, thus forming a closed loop of "sales driving traffic, traffic nourishing sales."

3. What Can Ordinary People Learn? How to Replicate the Next "Ice Pop Bag"?

After looking at this case, we should not only watch the excitement but also understand the essence. For ordinary entrepreneurs or cross-border sellers, there are two suggestions worth pondering:

Logic Shift: Don't obsess over "new inventions"; optimize "old solutions." A hot seller doesn't have to be unprecedented high-tech. Making existing solutions cheaper, better-looking, and more photogenic is the fastest path to a hot seller. The ice pop bag is a product of "lightweight" and "visual" traditional ice molds.

Find "Small Things" in Niche Scenarios: Pay attention to lifestyle trends on social media. For example, if mixology culture is prevalent, then cocktail shakers, shaped ice ball molds, or even personalized stirrers could become the next growth point.

4. How to Accurately Capture the Next "10-Cent Hot Seller"?

The popularity of the ice pop bag once again proves that in TikTok's traffic pool, good products + good content + accurate data are the master keys.

One-Click Mining of Hot Seller Influencers: See who is promoting these "small things" and directly copy their marketing strategies;

Deep Analysis of Competitor Dynamics: Continuously grasp the replenishment rhythm and pricing strategies of competitors to know yourself and your enemy;

Multi-Dimensional Product Selection: Select the next "ice pop bag" from a vast number of products based on categories, growth rate, GMV, and other dimensions.