As the 2026 FIFA World Cup in the United States, Canada, and Mexico approaches, Yiwu, the world's largest distribution center for small commodities in Zhejiang, is experiencing a peak in orders and procurement. At the Yiwu International Trade City, buyers from Saudi Arabia, Jordan, Mali, and other countries are actively placing orders. Some business owners predict that this World Cup, held in these three countries, will drive a 50% increase in order volume. The production side is also busy, with a football factory reaching a daily output of 4,000 units, essentially achieving zero inventory. Customs data shows that from January to February 2026, Yiwu's exports of sports goods and equipment reached 2.34 billion yuan, a year-on-year increase of 38.5%. Notably, the participation of Yiwu merchants in this World Cup has further increased. Some merchants, with their strong supply chains and innovative design capabilities, have successfully obtained official authorization for all categories, including 8 top national teams and 8 elite clubs, developing a rich range of peripheral products such as badges, plush toys, and fan clothing. From "Made in China" to "Authorized by China," Yiwu merchants are deeply involved in the commercial feast behind this global sporting event with faster new product launches and stronger copyright awareness.
Source: ChuHai Network

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