On March 6th, the TikTok Shop Southeast Asia cross-border platform issued the latest announcement. Starting from March 30th, 2026, content publishing restrictions will be imposed on merchants who publish non - interactive or misleading videos. According to the new regulations, if a merchant has published 5 or more non - interactive or misleading videos in the past 7 days, the publishing restriction will be triggered. After the restriction takes effect, a merchant can publish at most 7 TikTok Shop videos within the following 7 days. If the number is exceeded and publishing continues, the product links in the videos will be hidden.

Among them, "non - interactive videos" refer to low - quality videos lacking effective picture dynamics or real - time interaction; "misleading videos" include content where the product promotion is inconsistent, the publicity of functions or effects is misleading, and promotion methods such as appealing for sympathy that may cause audience misunderstanding. The platform clearly states that if AI - generated content (AIGC) involves the above - mentioned violations, this rule also applies.