As a major promotional event for Amazon Japan's 2026 opening year, the Spring Promotion is centered around the theme of "New Life・Spring Preparation," creating a large-scale promotional feast for all consumers.

Every year from March to April, coinciding with peaks in moving, school enrollment, and starting new jobs, there is a strong demand for categories such as furniture storage, office electronics, and daily necessities. Against this consumer backdrop, the Spring Promotion not only brings consumers an exceptional shopping experience but also provides sellers with an excellent opportunity to increase sales, clear inventory, and reserve traffic.

To maximize the consumption potential of this period, Amazon Japan has comprehensively upgraded its scale and exposure for 2026.

(1) Larger Scale: To precisely meet the "New Life" demands of Japanese consumers, Amazon Japan's Spring Promotion has significantly expanded compared to last year's Amazon Smile Sale (monthly promotion), conducted in two 168-hour events. The overall scale is comparable to October's Prime Member Promotion, with coverage of products and consumer groups significantly increased from previous years.

(2) Stronger Exposure: Products can gain core exposure resources on Amazon's homepage and exclusive Spring Promotion event pages, as well as reach more precise customer groups through SNS and Push notifications, fully amplifying the event's volume and product exposure.

◆ For sellers who have already started selling: Please log in to the seller backend to view recommended event reports. If there are recommended ASINs, please complete the report in time to secure promotional resource positions and seize the promotion traffic.

◆ For new sellers: It is recommended to complete product listing and FBA shipping as soon as possible to participate in the first major promotional event of the year, helping to quickly start the year.

Also, please pay attention to check the official email notifications for important dates and other information related to the event.

(1) Participation Fee: 150 yen per day + 1% of promotional sales (capped at 15,000 yen per parent ASIN)

(2) Promotion Conditions: Prices must be at least 8% lower than any existing reference prices and equal to or lower than the lowest price in the past 30 days.

(3) Reporting Path: Seller Backend - Advertising - Lightning Deals - View Recommended for the time period (New Life Promotion: Part 1, New Life Promotion: Part 2) - Sign up for recommended ASINs

For setting up Prime Member exclusive discounts, please select Prime buyers in the consumer group type. If setting a price discount, please select all buyers in the consumer group type.

(1) Participation Fee: Free

(2) Participation Conditions: At least 5% cheaper than the lowest non-promotional price buyers paid for the product in the past 30 days, and at least 5% cheaper than the current price. For products with a verified reference price, it must be at least 5% cheaper than the reference price. Products without a verified reference price will not show strikethrough prices or savings amounts to buyers. For Prime Member exclusive discounts, products must have a verified reference price to display savings amount comparisons.

Amazon Japan's promotional activities are tightly integrated with seasonal changes, lifestyle scenarios, and cultural traditions, continuously launching various types of promotional events. This creates a dense and widespread promotional matrix on the Japanese site, ensuring high-traffic windows throughout the year. Sellers can take advantage of these opportunities to boost sales and grow their business.

For any questions about Amazon, you can contact our official customer development manager using the link (https://wsurl.cc/wg4chn) or by scanning the QR code provided.