Sellers have learned that in February 2026, Russia's leading e-commerce platform Ozon has continuously released signals of policy changes. Not only has it announced a significant increase in commission rates for multiple categories from April, with the highest reaching 55%, but it has also adjusted the logistics billing model accordingly. Combined with the implementation of new regulations by the Russian Federal Taxation Service on taxing reward points for platforms, Chinese cross-border sellers are facing dual challenges in cost structure and compliance requirements.

This commission adjustment is the largest scale by Ozon recently. The core change lies in refining the product price segment from the original 5 levels to 6 levels (≤100 rubles, 100 - 300 rubles, 300 - 1500 rubles, 1500 - 5000 rubles, 5000 - 10000 rubles, ≥10000 rubles), and setting differentiated rates for different categories. Looking at specific categories, essential and popular categories have become the hardest hit by the adjustment: The commission for paper products (such as toilet paper and cotton pads) has soared from 43% to 55%, an increase of 12%; cat and dog dry food has risen from 34% to 44%, an increase of 10%; slippers, T - shirts, and hand - held coffee have increased by 5%, 4%, and 5% respectively; small household appliances and digital products have also generally increased in price, with commission rates for fully - automatic coffee makers, wireless vacuum cleaners, and gaming laptops all rising by 3 - 6 percentage points. However, the platform still retains a protection policy for low - price goods. Under the FBO/FBS mode, the commission for goods with a unit price of ≤300 rubles remains unchanged, among which ≤100 rubles is still 14%, and 100 - 300 rubles is 20%.

In order to offset the cost pressure on sellers due to the increase in commission, Ozon has also launched logistics fee reduction measures simultaneously. Under the FBO mode, the logistics fees for all large - sized goods with a volume of 5 liters or more have been comprehensively reduced; the logistics fee preference under the FBS mode covers "almost all goods", and the reduction for large - sized goods is particularly significant. Taking an 80 - liter coffee maker sent from Moscow to Kazan as an example, the original FBO logistics fee was 1241 rubles and the FBS was 1919 rubles. After the new regulation, it was uniformly reduced to 595 rubles, with a reduction of 52% for FBO and as high as 68% for FBS. In addition, the platform has also adjusted the logistics billing rules, canceling the assessment of average delivery time efficiency, and adopting a fixed pricing model based on transportation direction and cargo volume. Cross - regional sales need to pay an additional fee of 0 - 8%. According to Ozon's calculation, the reduction in logistics costs can offset most of the increased expenses of sellers due to the increase in commission.

However, the new tax regulations at the tax level have further increased the compliance costs for sellers. The Russian Federal Taxation Service has clearly included the reward points obtained by Ozon sellers participating in platform discount activities in the taxable income range, and this policy has been officially implemented. This means that when sellers plan promotional activities, they not only need to bear the cost of discounts but also need to additionally provide for taxes related to points. Otherwise, they may face risks such as fines and risk control, and Ozon has thus become the main platform affected by this tax adjustment.

Looking back at Ozon's policy trajectory in recent years, since September 2025, the platform has started a commission adjustment cycle: In September, the commission for most categories under the FBO mode was increased by an average of 1.75%, and the fashion category increased by nearly 10% in two stages; in November, the commission for main categories under all modes was increased again, with the overall rate increasing by about 5% and the average commission level reaching 30%; in December, the commission for the clothing category doubled within half a year. Under the FBO mode, it rose from 13% to 43%, and under the FBS mode, it rose from 20.5% to 47%. At that time, some sellers reported that the combination of commission and logistics costs devoured most of the selling price, and the actual income was only 14% of the marked price, with the profit margin being compressed by more than half.

Industry analysis points out that Ozon's frequent policy adjustments reflect that the Russian e - commerce market is transitioning from the "traffic dividend period" to the "fine - grained operation period". The platform improves its profitability by optimizing the commission and logistics structure, while regulatory authorities strengthen compliance requirements by improving tax collection and management, which poses higher challenges for Chinese sellers.