TikTok Shop's "One Merchant Sells Globally" project for cross-border self-operated (POP) merchants has undergone a new round of feature upgrades. This upgrade adds two core benefits: "Global Content Distribution" and "One-Click Product Listing Across Stores," forming a multi-store management solution that covers seven core capabilities. After the upgrade, the "One Merchant Sells Globally" project will use the "Business Group" as the core carrier, allowing merchants to bind multiple stores under different accounts or even different entity qualifications into a unified management store group. Based on this carrier, merchants can complete the daily operations, content publishing, and product management of cross-border stores in the same workspace without repeatedly switching between account backends.

Source: E-commerce Dispatch