AMZ123 has learned that on April 25th, the cross-border 3C giant Jmei Te disclosed its annual report for 2025.

The financial report shows that in 2025, Jmei Te achieved a total operating income of 630 million yuan, a year-on-year decrease of 17.33%; the net profit attributable to shareholders of the listed company was a loss of 56.1737 million yuan, a year-on-year decrease of 894.07%, while in the same period of 2024, it was a profit of 7.0742 million yuan; the net profit after deducting non-recurring gains and losses was a loss of 88.1102 million yuan, compared with a loss of 27.5557 million yuan in the same period of the previous year.

Looking at the quarterly performance, Jmei Te was in a loss state in all four quarters of 2025, and the scale of loss gradually expanded from the first quarter to the fourth quarter.

Jmei Te is mainly engaged in the R&D, design, production and sales of mobile intelligent terminal accessories, and its business is mainly divided into two sectors: ODM/OEM business and its own brand business. In 2025, the company's performance was under pressure, mainly related to the decline in the ODM/OEM business.

The annual report shows that in 2025, Jmei Te's ODM/OEM business achieved a revenue of 475 million yuan, accounting for 75.60% of the total revenue; while in the same period of 2024, the revenue proportion of this business was 84.18%. Although the ODM/OEM business is still the main source of income for the company, its revenue decreased by 160 million yuan compared with the same period of the previous year, a year-on-year decrease of 25.76%.

Regarding the decline in the ODM/OEM business, Jmei Te mentioned in the financial report that in 2025, some domestic customers reduced their order demands for the company due to business changes; at the same time, affected by changes in tariff policies and international political situations, some overseas customers transferred their supply chains to Southeast Asia, thereby reducing the order volume.

In contrast to the ODM/OEM business, the company's own brand business achieved growth in 2025. During the reporting period, Jmei Te's own brand business achieved a revenue of 153 million yuan, accounting for 24.40% of the total revenue, a significant increase from 15.82% in the same period of 2024.

Looking at the growth rate, in 2025, Jmei Te's revenue from its own brand business increased by 33.1547 million yuan compared with the same period of the previous year, a year-on-year increase of 27.51%. However, due to the large decline in the revenue of the ODM/OEM business, the growth of the own brand business still failed to offset the impact of the decline in the OEM business.

In addition to the reduction in orders, fluctuations in exchange rates, increased promotional expenses and increased asset impairment losses also further affected Jmei Te's profit performance.

The financial report shows that affected by fluctuations in the US dollar exchange rate, the US dollar exchange rate at the end of the reporting period decreased significantly compared with the beginning of 2025, and the exchange loss incurred by Jmei Te increased by 10.2883 million yuan compared with the same period of the previous year. At the same time, affected by the decline in market interest rates, the company's cash management income decreased by 2.2843 million yuan compared with the same period of the previous year.

Looking at the product structure, Jmei Te's main products include smartphone protection products, tablet computer protection products and other products. In 2025, the revenue of these major product lines all declined to varying degrees.

Among them, smartphone protection products achieved a revenue of 457 million yuan, a year-on-year decrease of 13.89%; tablet computer protection products achieved a revenue of 30.0201 million yuan, a year-on-year decrease of 6.77%; other products achieved a revenue of 142 million yuan, a year-on-year decrease of 28.25%.

Regarding the business plan for 2026, Jmei Te stated in the financial report that the company will promote its business objectives around four aspects: market expansion, technological innovation, internal operation and organizational efficiency enhancement.

Source: AMZ123 Cross-border Express Original link: https://www.amz123.com/t/o76XRrrC