Founder Robin still shudders when recalling the brand's dilemma in 2024. The "Rongyi Intelligent" created by Robin is derived from "Integrating All Things, Returning to the One".

It focuses on high-quality sleep solutions. Relying on the acoustic technology and supply chain advantages accumulated in the Bluetooth speaker track, it has become a leader in the sleep instrument category. The turning point came in 2025 when Rongyi Intelligent achieved a comeback against the trend.

From "unsalable" to "global leader", Robin admitted that they had made mistakes like most sellers.

The core problem was that they didn't find the right method.

When Rongyi Intelligent was looking for new product directions for sleep aid, it was through the "Five Steps of Real Needs" that they dug deep into the unmet pain points. The specific breakdown is as follows:

Taking the maternal and infant customer group as an example, the five-step method enabled them to precisely lock in the core needs: in the outdoor travel scenario, babies need "long battery life + portable" sleep aid products. As a result, new products that fit strollers, can be used wirelessly, and are small and light emerged, and became "baby - walking magic tools" for mothers as soon as they were launched.

When it comes to product planning in 2026, Robin said that 18 new products will be launched, and new products will be continuously developed through data verification.

*The "Unmet Needs" function will be officially launched within 2026. Please continue to pay attention to the content update of the official public account of Amazon Global Selling.

Through the data analysis of this function, the team noticed that the search proportion related to "noise - canceling function" reached 35.2%, and "travel - specific" accounted for 28.7%, which clearly pointed out the significant gaps and development trends in the market. Based on these insights, product design also had clear guidance:

▶Core keywords: Portable, noise - canceling, age - appropriate, comfortable to wear

▶Specific design requirements: Ultra - light (≤50g), soft material, NRR 25 - 30dB noise - canceling, high - decibel protection, fast wearing, comfortable wearing for a long time

▶Target scenarios: Outdoor travel, concerts and other high - noise environments

Robin summarized that with this tool, the team can not only capture users' real needs in real - time, but also quantitatively evaluate the market size of needs. This enables them to define products more accurately, effectively control development risks, and truly realize the product decision - making leap from "relying on intuition to guess" to "based on data verification".

More terrible than "not finding needs" is wasting time and money on "false needs" - many sellers have failed precisely because they didn't screen needs and took users' "casual mentions" as "willing to pay" rigid demands. Rongyi Intelligent's "False Needs Trio" can help brands efficiently filter out invalid needs and concentrate resources on core pain points.

Robin shared the development case of the wake - up light: at first, they received cool demands such as "simulating global sunrise", "connecting smart homes", and "precise countdown", but through the trio verification, they were decisively judged as false needs:

Finally, this wake - up light focusing on "professional - level lighting algorithm + natural sound effects", relying on accurately hitting the pain points, became a best - seller. For sellers, the importance of screening needs far exceeds that of mining needs - one less false need pitfall means one more chance of success.

Cross - border business has no shortcuts, but there are traces to follow. Instead of consuming themselves in low - price competition, it is better to calm down and dig for real needs, and use differentiated products to build barriers.

In 2026, may all cross - border sellers be able to break away from the competition and find their own "real needs" best - sellers!

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