AMZ123 has learned that Japan's latest consumer survey (with a sample of 400 people, conducted in May 2026) shows that 71% of respondents expect prices to continue rising, and 68.6% have made advance or concentrated purchases of goods due to price increase expectations. Among them, food and daily necessities account for 92.6%. 38% of consumers clearly stated that they will "buy in bulk" to spread costs. This change has accelerated the evolution of Japan's market from "single-item selection" to "value-for-money combo (お得感) consumption". The so-called value-for-money combo is not limited to snacks and drinks, but also includes methods such as increasing quantity without increasing price, increasing the number of pieces at the same price (such as 250 pieces of wet wipes compared to 200 pieces of competing products), and scenario-based sets (family hoarding/daily necessities/social sharing) to strengthen the cost-effectiveness advantage. Under the background of inflation, it fits the rational and meticulous shopping behavior of Japanese consumers. Among them, categories such as food snacks, household department stores, and personal care cleaning are particularly suitable. It is recommended that cross-border sellers to Japan highlight "quantity comparison", "lower unit cost", and "combination scenarios" in the main image and details page, and replace pure low-price competition with visualized お得感 to improve conversion.

Comments from Seller's Home

Japanese consumers hoard goods in advance due to price increase expectations, and the demand for food and daily necessities is concentrated. Value-for-money combos have become a new trend. Cross-border sellers can optimize the selection of large packaging or combo for the "essential + hoarding" scenario to seize the mind of cost-effectiveness.

Source: AMZ123 Original link: https://www.amz123.com/kx/8KWJdt85