AMZ123 has learned that the TikTok Shop cross - border e - commerce platform in Southeast Asia has announced that it will update the "Brand Avoidance Policy" starting from May 28, 2026. On the basis of the original prohibition of avoiding brand identification through physical covering and digital processing methods, the platform further includes brand avoidance behaviors at the text level into the scope of violations.

According to the latest regulations, behaviors such as deliberately disguising brand names by using typos, inserting symbols or numbers, and adding or reducing spaces are all regarded as violations. For example, using "Nik3", "N!ke", "N i k e" instead of Nike, or using "Addidas" instead of Adidas in product titles, detail pages, live - streaming scripts and short - video contents are all considered as violations.

The platform states that relevant violation information will be deleted, and stores with serious situations may also face penalties or even account bans. TikTok Shop reminds cross - border sellers to check their Listings and live - streaming materials as soon as possible to avoid using any expressions suspected of avoiding brand identification, so as not to trigger the automatic punishment of the platform system.

Comments from Sellers' Home

TikTok Shop is about to tighten the brand avoidance rules and strictly investigate variant behaviors such as typos and symbol - mixed writing. It is recommended that sellers immediately self - check their on - sale links and Listing copywriting, delete illegal variant keywords, and avoid affecting normal operations due to information deletion or account bans.

Source: AMZ123 Original link: https://www.amz123.com/kx/RWQMmGbc