AMZ123 has learned that recent rumors in the cross-border e-commerce industry, such as "Amazon has completely closed the channel for store entity changes, and accounts are permanently bound to business licenses," have attracted the attention of a large number of sellers. After multiple sellers' tests and confirmation by official account managers, since mid-to-late May, columns such as company name, registration number, and unified social credit code in the "Business Information - Corporate Information" section of the backend of sites like the US site have become grayed out and read-only, and the change entry has temporarily disappeared. This is actually a temporary system malfunction caused by the Amazon backend version update on May 19, not a new rule issued by the platform to prohibit entity changes.

As of May 25, a large number of sellers have gradually regained their backend editing permissions. Some sellers have also obtained temporary editing permissions through opening cases to contact seller support and have successfully completed compliant entity changes. Amazon has not yet issued any official announcements regarding a comprehensive ban on entity changes.

Although this incident has been confirmed to be a system BUG, the current platform's AI risk control sensitivity is high. It is not recommended that sellers frequently click on editing operations to avoid triggering a re-examination under the Consumer Act, which could expose historical entity issues and lead to risks of audit rejection or account suspension. If there is indeed a need for entity change, it is recommended to apply for temporary permission to open through opening cases and submit new entity information for review according to the original process.

At the same time, sellers need to be wary of so-called "internal channel code tampering services for handling entity changes" and other gray market services to avoid fund freezing or account suspension due to illegal operations. The current platform is increasingly strict in tax information declaration and entity compliance review. This includes forcibly transferring Hong Kong or US shell entities back to the mainland, serious discrepancies between license addresses and backend registration information, frequent entity changes within one year, or forced re-binding of entities after buying stores. These are all high-risk operations that can easily trigger account associations or second reviews.

Industry insiders point out that this incident is essentially a short-term fluctuation at the technical level, and sellers do not need to be overly anxious. However, as the trend of global tax information transparency strengthens, store entities will be further deeply bound to account assets in the future. Maintaining entity compliance and avoiding arbitrage using shell entities remains the key to long-term stable operation.

Seller's Home Review

This system BUG has been fixed, and the entity change function has been restored. Sellers do not need to panic too much. However, they should be wary of the impact of similar technical fluctuations on operations. It is recommended to take screenshots before changing operations and closely monitor official notifications to avoid misjudging and suspending normal business adjustments.

Source: AMZ123 Original link: https://www.amz123.com/kx/atxAjVyu