AMZ123 has learned that eBay's newly released "2026 Spring/Summer Trend Report" shows that based on data from 136 million active buyers on the platform, the consumption of second-hand fashion is shifting from "re-circulation of old items" to personalized style expression, and the global second-hand fashion market continues to expand. In the first quarter of 2026, eBay's listings for women's bags and handbags, jewelry, and watches all increased by nearly 20%. Classic luxury brands such as Louis Vuitton, Gucci, Chanel, and Prada continue to rank at the top of the purchase list, with Dior also newly entering the ranking. At the same time, the market's focus is extending to everyday and designer-style brands such as Brioni, Polène, and Birkenstock. The report also points out that the resale value is being re-evaluated, and brands with strong style recognition are showing significant premiums. Among them, Rodarte's average selling price surged 721% year-on-year, Raf Simons rose by 384%, Aupen increased by 317%, Blumarine rose by 298%, and the average price of Patek Philippe Nautilus increased by 154%. In addition, celebrity red carpet and stage outfits can quickly drive search popularity. For example, Bad Bunny's Super Bowl halftime show drove a more than 50% increase in searches for Adidas BadBo 1.0. This also provides cross-border sellers with clear product selection and marketing directions for laying out certified second-hand luxury goods and vintage fashion categories.

Source: AMZ123
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