AMZ123 Cross-border NewsletterAMZ123 has learned that the Digital Economy and Society Ministry and the Ministry of Commerce in Thailand are studying plans to alleviate the cost burden on domestic sellers. Previously, the increase in sales fees by some digital platforms attracted widespread attention. Chaichanok Chidchob, the Minister of Digital Economy, clearly stated that a 30% rate is too high, and a more reasonable level should be between 10%-15%. This policy direction was proposed after discussions with the Deputy Prime Minister and Minister of Commerce, aiming to ease the difficulties of small sellers who are particularly under pressure from significant cost increases.
The government emphasizes that it will seek a balanced solution, avoiding tough interventions that could distort market mechanisms or affect the sustainable operation of platforms. At the same time, the ministry plans to strengthen the supervision of digital platforms and has instructed the Electronic Transactions Development Agency (ETDA) to study solutions for enhancing enforcement powers, which may include restructuring it as an independent agency or upgrading it to a ministerial-level institution. Additionally, there are considerations for issuing an emergency decree related to cybersecurity to consolidate powers and clarify future responsibilities in digital and network management.
Seller's Home Review
Thailand plans to lower the sales fees of digital platforms to 10%-15%, directly reducing sellers' operating costs and benefiting cross-border sellers in expanding into the Southeast Asian market. It is recommended that sellers pay close attention to the implementation time of the policy, optimize pricing and profit margins in advance, and seize the low-cost window period.
Source: AMZ123
Original Link: https://www.amz123.com/kx/r5NnwWmn
