AMZ123 has learned that on May 9th, the official TikTok Shop Southeast Asia account announced the launch of the "One Billion Direct Train" plan, targeting mature large-scale sellers from domestic and international e-commerce platforms. Participating merchants must meet the following conditions: annual sales revenue of 25 million yuan or more on Douyin, Taobao, Tmall, Pinduoduo, Kuaishou, or JD.com platforms, or annual sales revenue of 8 million yuan or more on Shopee, Lazada, Amazon, Temu, and TikTok Shop US platforms. Key merchants who meet the criteria will receive eight exclusive benefits provided by the platform, including commission reductions for up to 120 days, monthly product subsidies of up to $15,000, monthly advertising incentives of up to $10,000, one-on-one service from dedicated account managers, early exemption from the new village order limit inspection, operational support and governance, flexible logistics solutions (cross-border direct mail, local warehouse delivery, and multi-warehouse mode for one product), and priority cooperation with influencer resources during major promotions. This plan is based on the good results achieved by the previous "Billion-Level Leading Group" special plan. Data shows that among the merchants participating in the JBP project in 2025, more than half achieved a breakthrough in sales revenue of 100 million yuan for the first time, with an average annual growth rate of over 150%. This upgrade aims to further attract mature large-scale sellers at the waist level and above, providing predictable resource guarantees and operational certainty for merchants.

Seller's Home Review

TikTok Shop Southeast Asia's "One Billion Direct Train" plan for mature large-scale sellers offers eight exclusive benefits, providing a window for cross-border sellers with scale advantages to enter new growth channels at low cost. It is recommended that eligible sellers focus on the entry threshold and resource matching degree, and prioritize the use of traffic incentives and operational support to quickly verify the model.

Source: AMZ123 Original link: https://www.amz123.com/kx/2vBiqocn