AMZ123 has learned that in the face of e - commerce platforms raising commissions and various fees multiple times within a year, making them account for 22% - 30% of sales revenue, the Thailand E - commerce Association has recently collected complaints from about 200 online merchants and plans to officially present a petition to parliamentarians and regulatory authorities on May 14th. The merchants reflected that the platform only gave a 30 - day notice before adjusting the charging structure. Coupled with the prevalence of unreasonable returns and the impact of foreign goods, the living environment for local small merchants is becoming increasingly difficult. The association put forward four core demands: limit the number of annual price adjustments to 1 - 2 times, establish a transparent charging mechanism, support domestic certified merchants through freight discounts and labels, and allow merchants to independently choose logistics and insurance services. The Thailand Trade Competition Commission (TCCT) has introduced new regulations in March, requiring platforms to provide valid reasons when raising commissions. Meanwhile, lawyers have applied to investigate the platform's monopolistic behavior of forcing the use of designated logistics. In addition, parliamentarians have proposed to learn from the Indian model and establish an "open - type national e - commerce platform" to prevent monopoly by giants. This series of developments shows that Thailand's e - commerce is facing a "commission rate profit war", and regulatory intervention is imminent.

Seller's Home Review

Sellers should be wary of the risk of increasingly strict market supervision in Thailand, especially pay attention to the fact that the platform commission has accounted for 22% - 30% of sales revenue. It is recommended to sort out the cost structure in advance, evaluate the profit margin of the Thai site, and avoid losses due to a sharp increase in costs; at the same time, closely monitor the subsequent policy changes of the petition and adjust the operation strategy in a timely manner.

Source: AMZ123
Original link: https://www.amz123.com/kx/ijBj7rmS