AMZ123 has learned that the global "silver hair economy" is giving birth to a new market blue ocean. Data from the World Health Organization shows that by 2030, the global population aged 60 and above is expected to increase to 1.4 billion. At the same time, Google Trends shows that the search popularity of "Products for the elderly" has been rising continuously over the past five years, with a particularly significant increase in the past year.

The consumption characteristics of the overseas elderly population are undergoing significant changes: in developed countries such as Europe, America and Japan, they are the main holders of social wealth with high net worth and high purchasing power; the pandemic has accelerated the digital process, they are proficient in using smart phones, and are accustomed to shopping on platforms such as Amazon and Walmart; their consumption focus has also shifted from "survival" to "life", paying more attention to quality of life, self-realization and social participation.

At present, the four core explosive product tracks show a strong growth momentum:

1. Home-based elderly care and safety protection: including anti-slip handrails, lightweight electric wheelchairs, fall monitoring radars and other products.

2. Smart health monitoring: covering integrated multi-functional smart watches, smart hearing aids after OTC policy opening, intelligent medicine boxes and other devices.

3. Comfortable life and personal care: dressing aids, raised toilet seat cushions, anti-puncture pressure socks, incontinence protection products, etc.

4. Spiritual comfort and leisure social activities: bionic pet robots, easy-to-operate tablet computers, portable camping equipment, professional bird watching equipment, etc.

Seller's Home Review

The global "silver hair economy" is about to explode, and the elderly products market is a clear incremental blue ocean. It is recommended that sellers layout in advance for rehabilitation aids, age-friendly home and intelligent monitoring and other essential categories, and pay attention to compliance certification and user pain points in the target market.

Source: AMZ123 Original link: https://www.amz123.com/kx/0FJs3aXI