According to records from the Indonesian Ministry of Trade, in February 2026, e-commerce sales reached $5.76 billion. The growth of this figure is attributed to the trend that e-commerce is increasingly relying on content as the main transaction channel.

In Tokopedia  and TikTok Shop, the number of live - streaming views reached 38 billion times, driving a 15 - fold increase in transaction volume.

Stephanie Susilo, the executive director of Tokopedia and TikTok Shop in Indonesia, explained that as content trends become a key driver of business, TikTok's discovery function plays a crucial role in helping users discover products in a more attractive way.

She said in a statement last Friday: "The integration of Tokopedia and TikTok Shop enables sellers to more smoothly transform the discovery process into transactions."

With the support of the integrated seller center, businesses can manage operations more efficiently, gain deeper insights, and reach customers through content and marketing, thereby translating conversion rates into truly measurable business growth.

The achievements of local brands such as MOELL OFFICIAL, Pushop Store, and Vianova Watch Store prove that utilizing content, cooperating with alliance content creators, and relevant marketing strategies can accelerate growth and seize opportunities to the maximum in the era of e - commerce discovery.