AMZ123 Cross-border NewsletterAMZ123 has learned that TikTok is gray‑testing a paid e‑commerce membership service called “TikTok Shop Plus” for a select group of US consumers. Built into TikTok Shop and modeled primarily after Amazon Prime, the plan provides members with benefits such as free shipping, product discounts and exclusive coupons. The service is currently testing three monthly price tiers: $6, $10, and $15.
Test cases show that a haircare product originally priced around $57 drops to $47 under the Plus membership and qualifies for three‑day delivery; another beauty product priced near $50 can receive a $5 discount. TikTok has yet to officially respond or announce a full rollout timeline.
Earlier, TikTok Shop employees indicated that the core goal of the membership program is to reduce the leakage of users who “discover products on TikTok but switch to Amazon to complete the purchase,” keeping the final transaction on TikTok’s platform. eMarketer expects TikTok Shop’s US sales to surpass $23 billion this year, still well below Amazon’s projected figure of over $500 billion by 2026. A paid membership model may become an important move for TikTok to boost repeat purchases as it scales its US e‑commerce business.
Seller Home Review
The TikTok Shop Plus paid membership plan goes straight for Amazon Prime’s core turf, attempting to lock in high‑frequency repeat buyers with free shipping and discounts. Sellers should monitor the beta progress and membership benefit design, and evaluate onboarding costs and traffic allocation strategies in advance to capture the conversion dividends of this emerging subscription system.
Source: AMZ123
Original link: https://www.amz123.com/kx/RcPIPaej
