With a GTIN, you have the basic qualifications to join the Transparency program. The Transparency program assigns a unique Transparency code to each product, allowing consumers to verify authenticity by scanning the code and preventing the sale of counterfeit goods from the source.

On Amazon, GTIN is the core basis for identifying products, matching listings, and managing inventory. But its importance goes far beyond that. It is like a golden key,running through every link from production to delivery to consumers,helping sellers achieve full-link traceability from source to end, which can save more warehousing labor costs, reduce inventory errors, and accelerate customs clearance and risk avoidance.

Let's simulatethe cross-border journey of a productand see howGTIN shows its power:

For sellers, having a GTIN not only eliminates the need for additional Amazon barcode stickers for FBA warehousing, reducing operating costs, but also helps you streamline cross-border links, truly reducing management costs, saving time and money:

☑ Save labor:Automated warehousing, accurate inventory, reducing manual entry and sorting costs

☑ Save time:Customs clearance is shortened from "days" to "hours", accelerating capital turnover

☑ Reduce error rate:Real-time inventory synchronization, avoiding wrong delivery, stockouts, and backlog

☑ Reduce return rate:Information transparency, buyers buy with confidence, and the return rate naturally decreases

☑ Reduce risk:Problems can be quickly recalled, and brand reputation is better protected

Since the information carried by one-dimensional barcodes is limited and cannot meet the real needs of consumer inquiries, brand packaging integration, and digital operations, the product barcode, as the carrier of the global unique product identity (GTIN), will also undergo new upgrades. Globally,one-dimensional barcodes are accelerating their migration to two-dimensional codes (2D).

Take the European market as an example, where local cross-border compliance requirements are being comprehensively upgraded, and regulations related to sustainable products are about to be implemented,Product Digital Passports (DPP)will also be launched in pilot.

These new regulations require recording environmental protection-related information throughout the product lifecycle, and the standard QR code containing GTIN cancarry such massive amounts of data, allowing consumers to edit and view the product's environmental protection attributes by scanning the code,which will directly affect their purchasing decisions. Here, sellers are reminded to plan ahead for QR codes that meet GS1 standards to better adapt to future development needs.

In the face of the diverse application values of GTIN, as a seller, your primary task is to ensure that the source of GTIN is regular and used correctly.

In the actual process of applying and using GTIN, many sellers will encounter problems such as code application and business consultation, and are not sure who to contact.

The editor provides a convenient guide for everyone: Remember to apply through official GS1 channels, you can handle it through theChina Item Code Center(GS1 official channel) official website, or consult and handle related business nearby through the National Product Barcode Working Organization (covering 31 provinces, autonomous regions, municipalities directly under the Central Government, and several key cities across the country).

*For more contact directories, please visit the official website of China Item Code Center

As product barcodes are upgraded and overseas compliance requirements are continuously updated, using GTIN can not only help you adapt to new regulations such as FBA and save labeling costs, but also avoid pitfalls in customs clearance, warehousing, after-sales and other links, making it more worry-free!

If you have any questions about Amazon, you canuse the link ( https://wsurl.cc/wg4chn) or scan the codeto contact the official customer development manager: