Cross-border informationAMZ123 has learned that Walmart recently announced three rounds of major holiday shopping events from November 12 to December 2, covering early Black Friday, Black Friday, and Cyber Monday. The events offer discounts on gifts, holiday essentials, toys, apparel, beauty, and home goods, and aim to attract shoppers through member-exclusive discounts, a bundled membership plan, and holiday marketing campaigns.
As the year-end shopping season approaches, consumers are increasingly focused on prices when buying gifts, preparing for holiday gatherings, and purchasing daily necessities.
Walmart's survey shows that 60% of consumers say the price of gifts and holiday purchases affects how they feel about the holiday season, while 70% believe lower prices make holiday shopping easier. Facing budget pressures and growing shopping lists, Walmart hopes to help consumers complete holiday purchases at lower cost through concentrated promotions and a broader product selection.
This year, Walmart will offer three major shopping events. The first round is the early Black Friday sale, running from November 12 to 15. The event will begin at 12:01 a.m. ET on November 12 on Walmart's website, while physical stores will start promotions at 6:00 a.m. local time the same day.
Walmart+ members can also buy select limited-time popular deals starting at 12:01 a.m. ET on November 12; if any items remain, they will open to all shoppers at 12:01 a.m. ET on November 13.
The second round is the Black Friday sale, running from November 23 to 29. Online sales begin at 12:01 a.m. ET on November 23, while physical stores start at 6:00 a.m. local time on November 27. Walmart+ members can access select popular deals starting at 12:01 a.m. ET on November 23, and remaining items will open to all shoppers at 12:01 a.m. ET on November 24.
The third round is the Cyber Monday promotion, running from November 30 to December 2. It will start at 12:01 a.m. ET on November 30 on Walmart's website. By scheduling promotions from mid-November to early December, Walmart provides shoppers with multiple purchasing windows and makes holiday shopping less concentrated on Black Friday alone.
On products, Walmart says shoppers can choose from thousands of gifts priced under $20 and find holiday essentials among popular toys, fashion apparel, beauty, and home goods. The company's annual top toys list will also help shoppers choose gifts, with 25 toys priced under $25.
Membership is also an important part of Walmart's holiday promotion this year. Walmart launched a bundled Walmart+ and Sam's Club Plus membership plan: consumers pay $120 per year for both memberships, with benefits including 2% Sam's Cash back on everyday essential purchases, free delivery on holiday gifts, and streaming holiday movies.
In addition, during the early Black Friday and Black Friday events, some online-only deals will be exclusive to Walmart+ members for the first 24 hours, while supplies last.
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SellerHome Review
Walmart is moving Black Friday earlier to November 12. Chinese sellers can leverage its low-price gift positioning and Plus membership integration to capture traffic. It is recommended to stock up early, optimize pricing, and focus on the timing of the three sale rounds and competitor benchmarking.
Source: Cross-border Platform News
Original link: https://www.amz123.com/t/LWJ8ST0Z
