Understand MercadoLibre's new rules in January at a glance. Yiju Overseas has organized 8 key pieces of information. Let's read on together!

1. Logistics Upgraded Again: Sorting Robots Officially Take Up Posts

MercadoLibre has introduced sorting robots in the Brazilian market to cope with the surge in orders.

It has deployed 125 sorting robots, with a daily processing capacity of 105,000 items. The processing time for multi - item orders can be shortened by up to 25% at most, reducing the walking distance of employees by 25% and significantly improving overall efficiency.

The official emphasizes that automation does not mean layoffs. At the same time, it announces the recruitment of 13,000 employees and carries out job - transition training. Brazil is MercadoLibre's largest market, accounting for 52% of its Latin American business. Its net income in the past 12 months was $12.6 billion.

2. The 14th Distribution Center in the Mexican Market is Put into Use

MercadoLibre has officially put a new distribution center into use in Sonora, Mexico.

It covers an area of about 10,000 square meters and covers Hermosillo, Nogales, and Ciudad Obregón. It can provide same - day delivery services, equipped with an automatic system + AI technology, and is expected to create 100 local jobs.

It is part of Sonora's annual investment plan of $5 million.

3. Logistics Costs May Continue to Decline

The self - built logistics system is being promoted rapidly, and sellers' profit margins are expected to expand.

In 2025, Brazil will invest 34 billion reais in logistics. Since the acquisition of Kanggu in 2021, it has been continuously reducing its dependence on third - party logistics. It is expected that most orders will be undertaken directly by the platform from 2026.

Third - party logistics will still coexist in the short term, but self - operation is an obvious trend. It is recommended that sellers pay attention to the rate and policy adjustments in 2026 in advance.

4. MercadoLibre's Mexican Overseas Warehouse [Large - item Project] is Officially Opened

Sellers who are suitable for large - items should pay close attention. MercadoLibre's Mexican overseas warehouse [Large - item Project] is officially opened. The dedicated warehouse is MXCD08, with an area of 40,000 square meters.

Its location is in the core logistics area of Xilotepек.

Admission Criteria:

Single side > 120 cm or weight > 25 kg

Upper limit: Single side ≤ 200 cm, weight ≤ 50 kg

Covering High - potential Categories:

Home appliances: TV, air conditioner, water heater

Sports / maternal and infant: treadmill, spin bike, electric scooter

Home / industrial: energy storage power supply, office desk, air compressor

Generally speaking, in Mexico's large - item market, the competition is low and the average order value is high.

5. Brazilian Local Stores: Chinese Account Managers are Here

MercadoLibre has launched official Chinese account manager services for Chinese sellers. The support contents include:

① Operational guidance

② Activity report

③ FULL warehouse resource application

④ CASE upgrade & fast appeal

Conditions: Having opened a Brazilian local store + using overseas warehouses, you need to scan the code to register + submit the store ID. Once approved, you can connect.

6. E - commerce in Brazil Continues to Grow Rapidly

In 2025, the e - commerce growth rate is expected to be 22%, and MercadoLibre is expected to grow by 31%, leading the market.

High - growth Categories: Clothing, food, health & beauty (growth rate 35% - 40%), electronic products, auto parts

7. Spring Festival Holiday Mode is Launched

You can independently set non - working days in February. During the exemption period, the delivery time limit will not be counted, and the system will automatically extend the promised delivery time.

Notes:

① February 16 - 18 are the system's default holidays

② Self - shipped logistics will be suspended during this period

③ Make sure to complete the settings before January 30

The platform will also launch post - holiday traffic support. Stores that recover quickly and ship stably will get more exposure.

8. The American Transshipment Warehouse Mode is Further Enhanced

With one set of materials, you can directly sell to five Latin American countries. In October 2024, the American transshipment warehouse will be launched. First, store the goods in the official FULL warehouse in Texas, and the platform will undertake the cross - border last - mile delivery.

Supporting Subjects: Business licenses in mainland China/Hong Kong/the United States

Note: If the company's KYC information changes, new stores need to be re - examined. During the examination period, the original store will suspend sales.

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