Temu Platform's Policies & New Rules for January-February 2026 Are Here, Sellers on Temu, Read This Carefully!

Here are 7 points organized by Yiju Overseas, let's take a look together!

1. Adjusting the New Fee Structure for Semi-Managed Services Starting from 2026

Starting from January 2026, Temu will implement a fee system, clarifying the settlement indicators and performance-linked mechanisms. The main changes include:

Basic commission charged by category range: e.g., about 12.5% for clothing, about 16-18% for electronics, etc.

Logistics and fulfillment service fees charged based on weight & volume: about $0.35–$2.95 per order.

Unified payment processing fee: 1.75% + $0.12 per order.

Performance-linked surcharges officially take effect from 2026: automatic deductions based on KPIs such as access, inventory accuracy, and order defect rate.

This policy marks Temu's transition to a "result-oriented cooperation framework" and will significantly affect the cost and gross profit calculation of small and medium-sized sellers.

2. Temporary Operational Adjustments for the Spring Festival: Price Comparison Traffic Rules

To balance traffic fluctuations during the Spring Festival, Temu has announced operational adjustments from February 6 to 22, 2026: Products with a quality score of ≥ 80 points will temporarily suspend the "same type product comparison" link, aiming to alleviate the instability caused by price comparison traffic restrictions.

Sellers have been actively discussing this issue, with some viewing it as a temporary relaxation, while others believe the actual traffic increase is limited.

3. Temu Suspends Cross-Border Business in Turkey

Starting from February 2026, Temu announced the suspension of all cross-border goods sales services to Turkey. The platform will only display products from local sellers and domestic delivery. This is closely related to local regulatory inspections and tightening policies.

Impact point: Cross-border sellers will lose direct access to the Turkish market, and channel and operational strategies need to be re-adjusted.

4. Polish Regulation Fines Misleading Discounts

In January 2026, the Polish Competition and Consumer Protection Agency fined Temu about 6 million PLN (about $1.7 million) for failing to display the lowest price of goods in the past 30 days as required, leading to misleading discounts.

It may affect the platform's price compliance strategy in the EU market.

5. Temu Launches Local Seller Program in the UAE

Temu has officially launched a localized settlement plan for local sellers in the UAE. Its "Local-to-Local (L2L)" operational strategy is implemented in the Middle Eastern market.

Locally registered companies with inventory in the UAE can directly settle on the Temu platform for sales.

Sellers can use local inventory + local delivery fulfillment to significantly shorten transportation time and improve shopping experience.

6. Temu's Cross-Border E-commerce Market Share Reached 24% in 2025

According to a report by the International Postal Service Agency (IPC): Temu's global cross-border e-commerce sales market share in 2025 was about 24%.

Data shows that its market share has basically caught up with industry giant Amazon, becoming an important platform among the top rankings in the global cross-border e-commerce ecosystem.

This means that Temu has rapidly grown from a new entrant to a major core player in the global cross-border e-commerce market in just a few years, especially having a clear competitive advantage among price-sensitive user groups.

7. Temu Upgrades Punishment for Store Violations

Temu has upgraded its violation punishment mechanism. Specifically, Temu will gradually upgrade punishment measures based on the number of violations ("poor" rating times) of the seller:

① For the first violation, limit the number of new product listings for JIT and customized products of related stores within 7 days;

② For the second violation, completely prohibit the new listings of JIT and customized products of related stores within 7 days;

③ For three or more violations, the new listing permissions of all related stores will be frozen, up to a maximum of 30 days.

Sellers should adjust their related operational strategies as soon as possible to avoid stepping on mines!

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