Starting September 24, the classic legacy seller backend will no longer support switching, and all sellers will only be able to use the new Seller Central backend.

Amazon says accounts, listings, and existing data will not change because of the redesign itself; the main changes are in how tools are organized and where they are accessed.

1. What are the main changes in the new Seller Central?

First, backend navigation logic has been fully adjusted

The new version no longer completely follows the old menu structure. Instead, it is organized into several workspaces by business scenario, mainly including:

My Business: sales, inventory, orders, account health, and other business overviews;

Products: product catalog, listing management, search terms, etc.;

Supply Chain: inventory, shipments, warehousing, and other supply chain management;

Orders: orders, delivery, returns, etc.;

Finance: sales revenue, payments, and business financial data;

Customers: violations, alerts, and compliance-related information;

Marketing: advertising, promotions, discounts, and other marketing tools.

This means the previous approach—going to a corresponding menu once you knew a function’s name—is gradually shifting to finding tools by business module.

Second, Action Center becomes an important entry point

The new version adds an Action Center in different workspaces to centrally display tasks, alerts, and account-related items that require timely handling by sellers.

For operations teams, this means that when handling performance, compliance, inventory, account alerts, and other matters, they can rely more on centralized backend prompts instead of checking each menu themselves.

Third, search, site map, and other functions have been further improved

In response to seller feedback that features were hard to find in the new version, Amazon recently added:

Navigation Search: directly search backend functions

Site Map: view the complete tool map

Breadcrumbs: display the current function path

Tooltips: show where old functions have moved

Bookmarks: save frequently used pages for one-click access

For example, Amazon specifically noted that the former Catalogue is now under Products, Inventory is under Supply Chain, and tools such as Vine and A+ Content have also been reorganized.

Fourth, some features in the new version are still being optimized

Sellers need to pay special attention to this. The new version is not finalized all at once.

Amazon is still making continuous revisions based on seller feedback. For example, it has fixed issues such as some workspace custom layouts not saving and losing selection state after searching on inventory management pages, and it continues to update navigation and functions.

2. What impact does this have on sellers?

1. Many feature entry points have changed

Previously familiar menu locations may have changed, so finding features requires re-adaptation.

2. Daily operational paths have changed

Product management, inventory, orders, finance, advertising, and other modules have been rearranged.

3. It is especially important to adapt before peak season

Q4 peak season is approaching. If you encounter inventory, order, advertising, account health, or compliance issues and are still searching for entry points in the backend, it can easily increase operating time.

4. Experienced sellers are advised to complete a backend function review in advance

Go through all your frequently used daily functions again, especially operators of established stores; do not wait until peak season begins to fully use the new backend for the first time.

Amazon has clearly stated that it will continue rolling out the new Seller Central and reminds sellers to use the search bar at the top of the new version to find specific tools and features.

3. What should sellers pay more attention to before peak season?

This switch happens right before Q4 peak season, so the real concern is operational delays caused by not finding entry points.

For example, when restocking, sellers may not find the inventory/shipment entry; when editing listings, they may be unfamiliar with the new product management path; advertising and promotion setting entries may have changed; account performance or violation alerts may not be seen in time; compliance, appeal, and other tasks may not be handled promptly; and the paths for viewing financial data and order data may have changed.

Amazon also acknowledges that some sellers have reported navigation problems in the new version, such as “features are hard to find and operation steps have increased,” and optimization is still ongoing.

Final note:

Especially with Q4 peak season approaching, if operations staff are not yet fully familiar with the new backend, temporarily failing to find listings, inventory, advertising, orders, performance, and other functions can easily delay daily operations.

For operators of established stores, it is recommended to walk through the complete new backend in advance. Do not wait until peak season begins to start looking for entry points again.

The above is the content shared by Yiju Overseas. Feel free to leave comments and discuss!