Recently many cross-border sellers have been asking: “I already have a U.S. company, so can I directly register a U.S. Amazon account?”

The answer is not that simple.

Many sellers assume that registering a U.S. LLC, preparing an EIN and a U.S. address is enough to open a U.S. Amazon account. In practice, however, more sellers find that having a U.S. company does not guarantee success.

1. Can you register a U.S. account with a U.S. company?

Yes, but you need to distinguish two concepts: U.S. marketplace account ≠ U.S. local seller identity.

Chinese legal persons and Chinese companies can also sell on Amazon U.S. So why do some sellers register a U.S. company?

If a business wants to

enter Amazon as a U.S. entity and apply for certain paths meant for U.S. domestic operating entities,

then the review focuses not only on whether you have a U.S. company.

During registration Amazon verifies:

company registration information, registered address, registrant identity, legal person/legal representative, beneficial owner, contact details, bank account, credit card, identity proof, address proof, and tax information.

Amazon’s official registration guidelines explicitly require government-issued ID, address proof, and may require face or video verification.

2. Why can a U.S. company still fail registration?

This is a common pitfall. A U.S. company is only a business entity.

Amazon requires the primary contact’s personal information, including legal name, nationality, date of birth, residential address, and whether the person is a beneficial owner or legal representative. That means:

1) Having a U.S. company does not make the legal person a U.S. identity.

For a U.S. LLC, if the legal person/shareholders remain Chinese nationals, the actual operating entity is still in China. The personal identity verified at registration is still the Chinese legal person/beneficial owner.

Simply adding a U.S. LLC will not automatically change how Amazon identifies the actual operating entity.

2) Company address and personal address are different.

Many sellers confuse the company’s registered address with the registrant’s residential address. Amazon reviews business information and personal identity information separately.

Amazon’s public requirements include business registered address, personal residential address, and address proof. In some cases, further address verification may be required.

3) U.S. company information does not match legal person information.

For example, company registration documents show A, the submitted identity shows B, the bank account shows C, and address proof shows D. If the relationships cannot be reasonably explained, review difficulty increases.

3. Why is it harder for Chinese legal persons to open U.S. local accounts now?

This does not mean Chinese legal persons can no longer register U.S. Amazon accounts.

For sellers pursuing a “U.S. company + U.S. domestic operating identity” path, the review logic increasingly emphasizes authenticity and relationships.

Previously many sellers understood U.S. company, EIN, U.S. address, and U.S. bank card = U.S. local account. That is no longer enough.

The platform may further examine: Who registered the U.S. company? Who is the actual controller? Who is the beneficial owner? Who runs the business? What is the relationship between the registrant and company? Is the address real? Does the company have real business? Can submitted materials cross-verify? Can video/face verification pass? Is operating capacity consistent with the application?

4. Does this mean U.S. local accounts are no longer possible?

Not at all. The real change is not that U.S. local accounts are impossible.

Instead, the registration logic is shifting from “having a U.S. company is enough to try” to “proving the relationship between the U.S. entity and actual operations.”

Sellers with real U.S. business foundations can still plan their U.S. entity, Amazon account, and subsequent tax, banking, and address systems.

In particular, the following sellers should prepare in advance:

Type 1: Already have a U.S. company

If you already have a U.S. LLC/corporation, do not only check whether it was formed. Also check company status, EIN, address stability, registrant/shareholder relationships, U.S. bank account, business proof, brand and product materials, address proof, and tax records.

Type 2: Chinese companies expanding to the U.S. through a U.S. company

Clarify the relationship between Chinese parent company → U.S. company → actual business → Amazon store.

If there is authorization, prepare authorization documents; if there is a brand relationship, prepare brand authorization materials; if selling on multiple platforms, prepare sales data proving real operating capability.

Type 3: Registration with a U.S. legal person

This model requires genuine identity + genuine authorization + genuine operational relationship.

A U.S. legal person is not just a formality. If the platform verifies the identity of the legal person, legal representative, or beneficial owner, prepare materials according to the actual corporate relationship.

Final note:

Chinese sellers can still pursue the U.S. market. To use a U.S. entity path, pay more attention to entity authenticity and complete operating materials.

If you are a Chinese enterprise + U.S. company seeking U.S. Amazon registration, or a Chinese legal person + U.S. company with a U.S. legal person/authorized representative involved, prepare company documents, legal person documents, address proof, product/brand materials, and sales history in advance, then review according to the account path.

That’s the share from Yiju Overseas. Feel free to leave comments!