As September draws to a close, Amazon has rolled out another round of intensive policy adjustments.

For sellers, these policies may seem scattered, but they are closely related to daily operations. Changes involving account compliance, logistics costs, tax filing and listing operations can easily lead to extra costs or compliance risks around peak season if not understood in advance.

Yiju Overseas has compiled the recent Amazon policy changes worth attention. For items with specific effective dates, sellers are advised to prepare in advance.

01. Pan-EU FBA requires sellers to fully cover the Netherlands site

Starting September 3, if you want to continue using Amazon Pan-European FBA, all products—both newly enrolled and those already using Pan-European FBA—must have a valid sales offer on the Netherlands site.

Back in mid-2025, Amazon already required products newly enrolled in Pan-European FBA to be available for sale on the Netherlands site.

In addition, Belgium will follow. From February 26, 2027, sellers who want to add products to Pan-European FBA must also have valid sales offers on Amazon Belgium.

02. Q4 tax data re-reported again; sellers may face reconciliation gaps

Amazon has again reissued Q4 2025 tax reports to some Chinese sellers. The platform found that tax-related data for some sellers from October to December 2025 may be inaccurate.

In the email, Amazon stated that it rechecked relevant sales activities, including orders, refunds, platform fees and currency conversion, and after review submitted corrected tax information to the Chinese tax authorities.

03. Insurance enrollment channel changes from November 2

Amazon announced that from November 2, 2026, it will further raise commercial liability insurance requirements.

Previously, sellers were required to purchase commercial liability insurance with at least $1 million coverage when monthly sales exceeded $10,000 on Amazon US.

Starting November 2, however, even if your sales have not reached $10,000, you may still be required to purchase commercial liability insurance if your products fall into Amazon’s “enhanced safety requirements” categories.

The categories mentioned include children’s products, cosmetics, edible products, and lithium battery products. This requirement applies to both new products and existing listings.

In addition, new insurance submitted by mainland Chinese sellers must be purchased through AIA going forward.

04. 2026 peak-season fees cost $0.32 more per order

Amazon’s peak-season fulfillment fees have increased again. In 2026, the average peak-season fulfillment fee will rise by about $0.32 per unit. The charging period is from October 15, 2026 to January 14, 2027.

If you use FBA, Amazon Remote Fulfillment, MCF, Buy with Prime or other fulfillment services, a peak-season fulfillment fee will be added on top of the non-peak rate during the peak period.

Also note: this $0.32 is not the full cost. An additional 3.5% fuel and logistics surcharge will continue to be added on top.

05. Product bundling policy to take effect in January 2027

Starting January 11, 2027, Amazon will update its product bundling policy. Most bundles sold as a single ASIN must be packaged by the original manufacturer or brand owner.

If sellers want to repackage products themselves and include other brands in a bundle, it is not completely prohibited, but they must hold a letter of authorization from the brand owner or manufacturer that clearly allows the seller to repackage and sell on Amazon. If a listing is found non-compliant, sellers can upload the authorization letter to the Account Health page for appeal.

06. Prime Big Deal Days dates announced

The 2026 fall Prime member event, Prime Big Deal Days, has been confirmed for October 6–7, with 22 countries including the US, UK, Germany, Japan, Canada and Brazil participating simultaneously.

In addition, promotional prices during Prime Big Deal Days will not be counted in the subsequent price backtracking window. In other words, discounts from this event will not directly affect future Deal eligibility for Black Friday or Cyber Monday.

Therefore, sellers can treat the early October sale as an early test to verify pricing, promotions and advertising performance.

07. Austria B2C orders face an extra €2 per order

From October 1, 2026, B2C orders to Austria will involve a €2 flat-rate parcel tax.

Who will bear it? Will Amazon deduct it directly from seller accounts? Or will buyers pay an extra €2 when placing orders? Or will Amazon bear the €2 itself?

Many sellers have not yet received a clear answer. Some sellers consulted Amazon customer service and received this reply:

First, FBA currently cannot separately charge an additional €2 shipping fee to Austrian buyers.

Second, this fee may be deducted directly from sellers’ sales proceeds.

However, this information mainly comes from customer service responses, and further confirmation from Amazon is still needed.

08. Virtual identity video verification must be completed within 14 days

Amazon has launched virtual identity verification. Once notified, sellers must complete it within 14 days; otherwise the store will be suspended.

This is a routine Amazon identity check. Notifications are sent through three channels: email, Performance notifications in Seller Central, and priority reminders on the Account Health page. Always monitor backend messages.

Before scheduling an appointment, prepare all documents. The legal representative’s ID is mandatory. You also need to prepare proof of relationship with operations staff, receiving account statements, payment credit card statements, company registration documents, and materials related to supply chain and operations as needed.

All documents must be originals; do not alter them. Prepare both paper and electronic versions in advance.

09. Old Seller Central switch disabled from September 24

Previously, some sellers could switch between the new and classic versions of Seller Central.

Starting September 24, the classic Seller Central will no longer support switching, and sellers need to gradually adapt to the new backend.

For sellers still accustomed to the classic version, it is recommended to familiarize yourself with the new backend menu layout and common functions in advance to avoid operational disruptions during peak season.

Final note:

From Pan-European FBA coverage to tax reports, commercial liability insurance, peak-season fulfillment fees and backend adjustments, Amazon’s recent policy changes still focus on compliance, costs and operating rules.

With peak season approaching, checking these details in advance often saves more time than dealing with problems after they occur.

The above is shared by Yiju Overseas. Feel free to leave comments and discuss!