Logistics Delays: Sellers Suffer Heavy Losses

During the Black Friday period, Amazon's logistics system experienced widespread delays, with many sellers' originally promised 2-4 day shipping times being extended directly to 10-12 days. This delay not only led to a decline in conversion rates but also triggered a series of chain reactions such as wasted advertising costs, falling rankings, and damaged health ratings. Some sellers even had to pause their advertising due to logistics delays, resulting in a cliff-like drop in orders and a complete failure of sales during the peak season.

Amazon's response to this mainly blamed weather and logistics network restrictions, but such explanations are clearly unsatisfactory to sellers. After all, the losses caused by logistics delays are borne by the sellers themselves.

Strike Wave Hits: Amazon Sellers Face New Challenges

From Black Friday to Cyber Monday (Cyber Monday), Amazon employees launched a strike wave in more than 20 countries around the world. This action, themed "Make Amazon Pay," demanded higher wages, improved treatment, and called for attention to environmental issues. Although Amazon officially stated that the impact was controllable, the reality of logistics delays and inventory backlog made sellers exclaim "unbearable."

Sellers' Self-rescue Guide: Strategies to Turn Danger into Safety

Faced with so many challenges and crises, Amazon sellers are not helpless. The following are some self-rescue guides to help sellers turn danger into safety:

Prepare in advance, flexibly distribute warehouses: Reasonably stock up on best-selling products and avoid high-risk warehouses. Consider using overseas warehouses for transit to reduce the risk of logistics delays. If FBA inventory is insufficient, it can be filled through FBM or other logistics solutions. For example: cross-border distribution platforms. Weimao platform has a mature supply chain system for products in China, the United States, and Russia; it can provide tens of millions of high-quality overseas warehouse goods for cross-border platform sellers, with one-click posting and one-order distribution;

Optimize promotion strategies: Reduce dependence on Black Friday, Cyber Monday, and other time nodes, and disperse activity periods. Focus on daily operations and continuous placement, promote cross-platform sales, and try to divert some traffic to other platforms such as Walmart.

Adjust advertising strategies: Pause advertising in areas with high delays and concentrate resources on markets with normal delivery. Regularly check advertising data and quickly optimize bids and keywords to avoid budget waste.

Pay attention to policy updates: Regularly check Amazon's latest notices on logistics, inventory, and account health to ensure a timely response. Actively communicate with Amazon customer service to fight for claim protection and delay exemptions.

The peak season is not a "battle for the throne"

This year's peak season has served as a wake-up call for all sellers. Instead of blindly chasing promotional time nodes, it is better to cultivate daily operations and build a diversified business layout. Amazon's policy changes and external environment are uncontrollable, but sellers' mentality and strategy can be actively adjusted. By flexibly responding to challenges and crises, sellers can move forward more steadily in future sales peak seasons.