According to data released by SimilarWeb, after only two years of launch, Temu has successfully surpassed eBay to become the second most visited e-commerce website globally, second only to the e-commerce giant Amazon. In addition, data from Sensor Tower also shows that the number of Temu APP users ranks third among major e-commerce platforms, having reached 91% of Amazon's user base. These data undoubtedly prove Temu's huge success and strong competitiveness in the US market.

However, Temu's success was not achieved overnight. In order to attract consumers, Temu has invested a large amount of money in marketing. It is reported that during 2023, for every order over $39 in the United States, Temu spent about $5 on marketing. Although Goldman Sachs' estimates show that Temu is losing about $6 per order in the United States, and even more, up to $18 in other markets, Temu still adheres to its low-price strategy, reducing costs through economies of scale and efficient supply chain management, gradually achieving profitability.

As the Temu platform continues to expand, the Weimao platform is also actively embracing this change. Since the beginning of this year, it has successively launched a series of exclusive data packages for Temu sellers, helping sellers better grasp market trends, optimize operational strategies, and increase sales. It is particularly worth mentioning that VIOMALL will soon launch the "Temu Seller's API Docking" interface, which will make it more convenient and efficient for sellers to release products, further promoting the growth of cross-border e-commerce business. Through the VIOMALL platform, Temu sellers can also bind stores and list multiple skus with one click, just like Walmart and Amazon sellers, and enjoy features such as order information synchronization and logistics information synchronization.

In addition to the heavy investment in marketing, Temu has further expanded its brand awareness through advertising promotion. During this year's Super Bowl, Temu spent 150 million yuan on advertising, a move that undoubtedly brought more exposure and attention to its brand. Now, the overseas version of Pinduoduo has spread across the globe, becoming the preferred shopping platform for more and more consumers.