1. Main Content of the New Policy

Packaging Requirements for Bundled Products

According to Amazon's new regulations, all bundled products must maintain the original product configuration of the manufacturer or brand. This means that sellers cannot arbitrarily change the original packaging or combination of products when bundling them. This policy aims to ensure that consumers can clearly identify the brand and source of the products when purchasing bundled goods, thereby enhancing their trust in the products.

Requirements for Repackaging

If sellers have obtained authorization from the brand owner or manufacturer, they can repackage the products and sell them as bundles. However, during this process, sellers must comply with the following two conditions: first, the products in the bundle must belong to the same brand; second, the bundle must be labeled with the consistent brand name.

Regulations for Gift Basket Categories

For gift basket products, Amazon has provided special instructions. Sellers are allowed to combine products from multiple brands into gift baskets suitable for gifting, but the products in the gift basket must be integrated with the purpose of enhancing the gifting use, making the whole a complete product.

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2. Matters for Sellers to Note

面对这项新政策，卖家需要格外注意以下几点：

Timely rectification: All sellers must complete the relevant rectification work before January 1, 2025, to ensure that their sales practices comply with the new regulations.

Compliance with regulations: When bundling sales, sellers must strictly comply with Amazon's new policy, not arbitrarily change the original packaging or combination of products, nor engage in unauthorized repackaging.

Improving product quality: The introduction of the new regulations places higher demands on product quality. Sellers need to pay more attention to the quality and safety of products, ensuring that the products sold meet relevant standards and regulations.

Strengthening brand management: For categories with high requirements for brand consistency, sellers need to strengthen brand management to ensure that the products sold are consistent with those provided by the brand.

3. Risks of Violations

If sellers fail to comply with the new regulations on time, they may face the following risks:

Products removed from the sales page: For products that do not meet the new regulatory requirements, Amazon may remove them from the sales page, resulting in sellers losing sales opportunities.

Account permissions restricted: For sellers who violate the rules multiple times, Amazon may restrict their account permissions or even completely disable their accounts. This will bring huge economic losses and reputational damage to the sellers.