2026 Amazon Prime Day Sale
Early Bird Submission Countdown1 Day Left!
🎯 Submit by August 5th and Save Up to $50!
Important info & timelines below👇

⏰ [2026 Amazon Prime Day Promotion Submission Window]
US: July 8 – September 8
Canada: July 8 – September 29
Europe: July 6 – September 23
Australia manual deal submission: Expected early July
Australia currently offers free submission of multiple on-site marketing resources

📅 [Early Bird Promotion Deadline]
US, Canada & Europe: Before August 5

💰 [Promotion Fee Structure]
During the 2026 Amazon Prime Day and Black Friday & Cyber Monday events, fees for Best Deals, Lightning Deals, and Prime Exclusive Discounts are as follows:

US
Prepaid fee: $100 per promotion, plus
Variable fee: 1.5% of sales (cap $5,000)
✅ Successfully submit an early bird promotion and schedule a Best Deal or Lightning Deal to save $50 on the fixed prepaid fee per promotion.

Canada
Prepaid fee: CAD 10 per promotion, plus
Variable fee: 1% of sales (cap CAD 350)
✅ Successfully submit an early bird promotion and schedule a Best Deal or Lightning Deal to save CAD 4 on the fixed prepaid fee per promotion.

UK
Prepaid fee: £12 per promotion, plus
Variable fee: 0.75% of sales (cap £600)
✅ Successfully submit an early bird promotion and schedule a Best Deal or Lightning Deal to save £4 on the fixed prepaid fee per promotion.

Germany
Prepaid fee: €16 per promotion, plus
Variable fee: 0.75% of sales (cap €1,000)
✅ Successfully submit an early bird promotion and schedule a Best Deal or Lightning Deal to save €5 on the fixed prepaid fee per promotion.

France, Spain, Italy
Prepaid fee: €10 per promotion, plus
Variable fee: 0.5% of sales (cap €300)
✅ Successfully submit an early bird promotion and schedule a Best Deal or Lightning Deal to save €3 on the fixed prepaid fee per promotion.

💡 [3 Ways to Get Promotion Submission Info]
① Seller Central Promotion Submission Page
Navigation paths differ between the old and new versions of Seller Central. Please refer to the two paths below:
🔍 New path: Seller Central > Marketing > Promotion Management & Deals
🔍 Old path: Seller Central > Advertising
For each marketplace’s submission page, please log in to Seller Central.

② Contact Your Account Manager

Contact your Account Manager to get the 2026 Amazon Prime Day and Black Friday & Cyber Monday promotion submission guide PDF and the live stream link for account manager explanations.

③ Check Recent Emails from amazon.com

Check the Amazon registered email inbox for recent emails from addresses ending in @amazon.com or @sell.amazon.com

For any questions about Amazon, you can use the link ( https://wsurl.cc/wg4chn) or scan the QR code to contact the official customer development manager: