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TikTok Shop Plans to Enter the Korean Market in the Third Quarter of 2026
Cross-border information2026-3-26
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Recently, there are market rumors that TikTok plans to officially launch its e-commerce business TikTok Shop in South Korea in the third quarter of 2026.


If the news is true, South Korea will become the second country in East Asia for TikTok Shop to expand into after Japan.


The South Korean market has attracted much attention due to its huge consumption potential and TikTok's entertainment business foundation locally. The specific launch time will be finally evaluated with reference to its performance in the Japanese market, and it is expected to land as soon as the second half of this year at the earliest.


Source: NetEase Business News


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