On March 26th, according to GeLongHui, ZibuYu (02420.HK) announced that in 2025, the company recorded a total revenue of approximately RMB 4.66 billion, an increase of 40.2% compared to 2024; net profit attributable to shareholders was about RMB 269 million, a sharp increase of 78.6% compared to 2024. Earnings per share were RMB 0.55.

As global trade protectionism heats up, tariff policies are frequently adjusted, and geopolitical conflicts are constant; at the same time, artificial intelligence technology has achieved leapfrog development, bringing new growth opportunities to global cross-border enterprises. Facing a complex and ever-changing external environment, the company has always maintained strategic focus, refined its product strength, organizational strength and brand strength, deepened brand channel construction, focused on refined operation, and finally achieved a double leap in revenue and profit against the trend.

In 2025, the company deeply cultivated brand building, and its core brands achieved double-digit growth. During the year, the company completed the construction of the brand system, for the first time built a brand book to clarify user profiles and completed visual upgrades, conveyed aesthetic value with more recognizable language, strengthened brand tone perception and full-scenario application landing. At the same time, the company built an integrated online and offline marketing system. Online, the company relied on overseas social media platforms such as Instagram and TikTok to layout brand narratives, cooperated with overseas top KOLs to carry out brand promotion, gradually built overseas communities, settled fan bases, increased exposure, and drove sales conversion; offline, the company increased brand high-end endorsement and exposure by landing at New York and Paris international fashion weeks and cooperating with global top fashion magazines. During the year, it officially launched a studio in New York to promote brand localization operation. In addition, the company implemented a high-end brand strategy. The strategic high-end brand RQ performed well in 2025, with revenue rising nearly 1.9 times to nearly RMB 100 million, verifying its premium ability in the mid-to-high-end fashion market.

Source: E-commerce Dispatch