News on January 27th, according to the direct notice sent by TikTok Shop US to sellers and the latest updated official documents, the platform will gradually cancel the Seller Shipping mode, and future orders must be fulfilled through the logistics services managed by TikTok Shop.

According to the new policy, starting from early 2026, orders must be completed entirely through TikTok Shop logistics services, including TikTok Fulfillment by Seller (FBT), TikTok Advanced Logistics or TikTok Click and Collect (CBT). This policy applies to both sellers operating in the US and cross-border sellers located outside the US but selling to the US market.

For existing sellers, the policy will be implemented in phases from February 25th to March 31st, 2026; while new sellers who joined on or after February 9th, 2026, must use the TikTok-managed logistics system from the beginning. TikTok Shop stated that the main goal of this adjustment is to improve overall delivery consistency, logistics tracking reliability and platform performance standards.

However, at the practical implementation level, this policy has brought direct operational challenges to many sellers with mature performance systems. Due to the relatively concentrated implementation period and limited flexibility, the seller community has different reactions, and many sellers are worried about the feasibility of completing adjustments in a short time. This pressure is particularly evident among sellers who rely on existing ERP systems, warehouse management systems (WMS) and third-party logistics service providers (3PL). For these sellers, the performance system is often deeply integrated into business processes, and rapid structural adjustments are not only complex but also carry high operational risks.

In addition to the performance process itself, the new policy has also brought broader business impacts. Many brands have signed long-term cooperation agreements with couriers and carriers based on shipment volume, and the scale of shipment volume is directly related to freight rates, service terms and cooperation conditions. As the order volume gradually shifts to TikTok-managed logistics services, some sellers may face the problem of insufficient shipment volume, thus triggering contract breach clauses, freight rate renegotiation, or losing bargaining advantages in future logistics cooperation.

At present, TikTok Shop has achieved native logistics connection with some performance and transportation platforms, enabling some sellers to continue operating without significantly adjusting their systems. But overall, a considerable proportion of sellers' ERP, WMS or 3PL systems have not yet obtained native support from the platform.

Source: E-commerce Dispatch