It is reported that the "Protocol 3 Video Verification" is not only aimed at new stores, but old stores may also receive notifications. Once a seller receives a verification notice, they must complete the video verification interview through a designated link within 14 days, otherwise their account may face the risk of being frozen. This sudden change undoubtedly adds a lot of pressure to sellers who are preparing for the peak season.

The process of video verification interviews is not simple. Amazon staff will ask sellers detailed questions about their account, products, supply chain, etc. through video interviews. These questions cover a wide range of topics, including legal entity identity information, credit card/receiving account information, brand and supplier background, sales volume, and even operational details such as how to handle negative reviews and how to promote products. Therefore, sellers need to prepare relevant materials in advance and ensure the completeness and authenticity of the information.

For legal entities, undergoing a round of training is particularly important. During the interview, the legal entity needs to be able to accurately answer the questions of Amazon staff and demonstrate a deep understanding of the account and products. This not only helps to smoothly pass the verification but also enhances Amazon's trust in the seller.

Facing Amazon's increasingly strict compliance review, sellers need to remain vigilant at all times. They should not only pay attention to the platform's policy updates but also ensure that their store's products and operations meet the requirements. During major promotions like Black Friday and Cyber Monday, sales volume and profit are certainly important, but while seizing market opportunities, compliant operations are equally crucial. Cross-border convenience stores provide sellers with comprehensive compliance support from product selection to operation, aiming to help sellers achieve compliant operations in a time-saving, labor-saving, worry-free, and cost-effective manner. This is not only key to ensuring the health and safety of the account but also fundamental to the seller's long-term interests.

Therefore, it is recommended that sellers prepare the materials needed for the video verification interview in advance, ensuring the authenticity and completeness of the information. At the same time, strengthen the compliance management of high-risk categories to ensure the safety and compliance of products. Only in this way can they stand undefeated in the fierce market competition and win the trust and favor of consumers.