In Silicon Valley,Meta spent billions of dollars to create a pair of "futuristic" AI glasses, priced at $799, with full features, and the launch event was like a sci-fi movie.

A domestic AI glasses store named TK, without a name or background, chose the completely opposite path, selling for $60, with only the most essential functions.

What was the result?

According to EchoTik data, this cross-border store named NovaSight has sold over 110,000 pairs since its launch in August 2025, with a total GMV exceeding $6.23 million. In the past 30 days, the monthly GMV has approached $1 million, with 288 new influencers added, and 937 new videos.

Without brand endorsement or spokespersons, how did it achieve this?

01 What Exactly Did This Pair of AI Glasses Sell Right?

Many people's first reaction is: an AI glasses for $60 must be a reduced version with corners cut.

But the fact is quite the opposite. The secret to NovaSight's low price lies not in "what it doesn't have," but in the choice of a chip.

Currently, there are two main routes for AI glasses' main control chips. The high-end line uses Qualcomm AR1—Meta Ray-Ban, Thunderbird, and Xiaomi AI glasses all use this, with a single chip cost of about $60. The budget line uses Ziguang Zhanrui W517, which NovaSight chose, with a single chip cost of just $10-15.

One in, one out, just the chip saves more than $40.

This is not cutting corners. Although W517's computing power is not as good as AR1, it can handle 1080P shooting, real-time translation of 160 languages, and Bluetooth audio—these core scenarios work perfectly. None of the functions that users really need are missing.

The underlying logic here is to use the supply chain to bring down the price first, making the product go from "novelty" to "daily use."

Meta wants to make "the perfect AI glasses that can do anything." NovaSight made only one choice: to make real-time translation and casual shooting available for $60.

For an American young person who is abroad and does not speak the language, this is not just "good enough," this is essential.

EchoTik data shows that NovaSight's main product, the Rasbi intelligent AI camera glasses, is priced between $62-75, with sales of 12,800 pieces in the past 30 days, with a total GMV of up to $4.81 million, accounting for over 75% of the store's total GMV.

A single hot product, not diversified, no internal consumption. Making one product thoroughly is easier to produce results than spreading across ten products.

02 How to Explode Product Sales with Content?

The product is just the foundation; it's the content that truly amplifies the volume.

Many sellers' first reaction is: find big V, find bloggers with millions of followers. NovaSight's data tells you that this idea is wrong.

EchoTik data shows that NovaSight has currently cooperated with 1,968 influencers, adding 288 in the past 30 days. But the one who drives the most sales is not the one with the most followers.

Look at the first place, jonnyshops, account name ITsJonny, with 46,300 followers, posted 79 videos, drove 2,794 sales, GMV $189,600.

Then look at the more counterintuitive: TristooDaKidd, with only 4,105 followers, even less than 5,000, posted 17 videos, drove 2,331 sales, GMV $154,500.

A non-celebrity with less than 5,000 followers generated $150,000 in sales through 17 videos.

Why?

Open these videos, and you'll find a common point:none of them are advertising tone.

The video with the highest views comes from ITsJonny, with the title "Okay... after actually testing these AI Ca..." Note these words: "after actually testing," "after real testing". It's not "this product is amazing," not "limited time offer, buy now," but "after I used it, I tell you my true feelings."

This video has 15.57 million views, drove 2,013 sales, GMV $128,200.

One video is worth more than many stores' monthly sales.

Users are naturally immune to advertisements but trust real experiences extremely. "After actually testing" these five words essentially tell the audience: I'm not here for the meal, I'm here to share. Once this signal is established, the conversion rate will soar.

Look at another hot video, from TristooDaKidd, with a like rate as high as 8.61%, far exceeding the industry average. This number means that nearly 9 out of every 100 people who finish watching the video will like it. The content precisely reaches those who are truly interested in the product, and the algorithm will naturally continue to push it.

This is the core of NovaSight's influencer strategy:Don't chase big V, chase authenticity. Find those small and medium-sized bloggers who have actually used the product and are willing to share their feelings, and let them speak to their own followers in their own language. 1,968 such influencers are more stable, more sustainable, and harder for competitors to replicate than one million-follower big V.

03 What Can Ordinary Sellers Learn?

NovaSight's approach is not an unreplicable miracle but a formula that can be dismantled.

① Find the "good enough" dimension reduction space

Don't compare features with big brands, compare prices and scene coverage.

In the AI glasses track, Meta has defined the ceiling—at $799, with comprehensive features and ultimate experience. But what really turns a category from "tech toy" to "everyone has one" is never the ceiling, but the floor.

Global smart glasses shipments increased by 64.2% year-on-year in the first half of 2025, and it is expected that global shipments will exceed 23.68 million units in 2026. This market is transitioning from early adopters