TikTok Shop recently announced that it will officially launch the "Meitongmo" cross-border self-operated mode in April 2026. This mode allows merchants with Chinese or American entities to ship from the United States to Mexico, providing merchants with more flexible stock preparation options.

Thus, TikTok Shop's self-operated mode for Mexican station merchants has formed a complete five-mode matrix: Mexican entity + Mexican shipment (local self-operation), Chinese entity + Mexican shipment (cross-border local-to-local), Chinese entity + Chinese shipment (cross-border direct mail), American entity + American shipment (Meitongmo), and Chinese entity + American shipment (Meitongmo).

The market performance is strong. During the Hot Sale promotion in 2025, the platform's total sales in Mexico exceeded 42 billion pesos, and the average daily usage time of users reached 1.5 hours. In terms of transaction composition, short videos are the core driving force, contributing about 58% of GMV; live streaming accounted for 3%, and product cards accounted for 39%. Among all hanging short videos, 91% came from influencer short videos, and 9% came from merchant-made short videos.

In terms of fee policy, the basic commission is 6%, and merchants who ship from Mexico and the United States enjoy a 60-day commission-free incentive. The store guarantee deposit for Chinese entity merchants is 8,000 pesos (about 3,112 yuan). The platform is focusing on recruiting merchants of "high-quality and affordable" products in categories such as fast-moving consumer goods, durable consumer goods, fashion (clothing), etc., and urgently recruiting large items, and has opened large-item logistics. (AMZ123, Chuanghaiwang)