On June 13th, data released by the China Federation of Logistics and Purchasing showed that the China E-commerce Logistics Index was 111.0 points in May, up 0.4 points month-on-month. Among the main sub-indices, the total business volume index of e-commerce logistics was 128.3 points, rebounding by 0.4 points month-on-month. In May, the total business volume of e-commerce logistics increased by more than 20% year-on-year. Additionally, the demand in the rural e-commerce logistics market has fully recovered, and the business volume index of rural e-commerce logistics has stopped falling and rebounded. Among them, the western region saw the largest increase.

Zhu Keli, founding dean of the National Research Institute of New Economy and chief expert on intelligent economy, told reporters from Securities Daily that the e-commerce logistics index steadily rose in May, and various sub-indicators improved simultaneously, directly reflecting that the online consumption market maintained strong vitality and the logistics distribution system operated smoothly. The index has been in the expansion range for a continuous period, and combined with the obvious growth in total business volume, it indicates that the scale of e-commerce transactions is steadily expanding, and the foundation of online consumption is very stable. The rebound in rural e-commerce logistics business volume, especially the outstanding performance in the western region, is a major highlight in this data, meaning that the consumption potential of the sinking market has been further released.

Express logistics is a "barometer" reflecting economic vitality. Boosted by the consumption during the "May Day" holiday and the early preparation and order warming for the "618" e-commerce promotion, the domestic consumption market demand shows a steady growth trend. The China E-commerce Logistics Index has maintained an upward trend for three consecutive months.

Data shows that, in terms of categories, traditional essential categories such as clothing and beauty products have a solid foundation and a stable trend; seasonal fresh agricultural products such as cherries and lychees are booming in production and sales and circulation has accelerated; the popularity of technology products such as smart homes and smart wear remains high, and high-end digital technology products are accelerating their entry into ordinary households. The consumption structure is deeply transforming towards intelligence and quality, and at the same time, emerging consumption scenarios such as outdoor sports and pet economy continue to expand, becoming new highlights of market growth.

Tian Lihui, a finance professor at Nankai University, told reporters from Securities Daily that currently, urban and rural consumption resonates, the potential of the sinking market continues to be released, the resilience of domestic demand exceeds expectations, and the consumption structure accelerates upgrading. The high popularity of technology products such as smart homes and smart wear indicates that consumers are no longer satisfied with "being able to buy" but pursue "buying well and buying new". At the same time, the upward channel for agricultural products is further smoothed, and the "booming production and sales and accelerated circulation" of seasonal fresh products such as cherries and lychees reflect the significant achievements in the construction of infrastructure such as cold chain logistics and direct delivery from the place of origin.

Looking ahead, Zhu Keli expects that the e-commerce logistics industry is expected to continue its stable and positive development trend. Online consumption will not stop at traditional online shopping, and modes such as instant retail, community delivery, and direct delivery from the place of origin will continue to penetrate, constantly exploring new business growth points and supporting the logistics business volume to maintain a reasonable growth range. The sinking market is still an important direction for efforts. As rural revitalization continues to advance, the demand for rural consumption and the outflow of agricultural products will continue to be steadily released, and the growth advantages of potential regions such as the west will be further highlighted, and the pace of integrated development of urban and rural logistics will continue to accelerate.

"Overall, as an important link connecting production and consumption, e-commerce logistics will continue to play the role of stabilizing circulation and expanding domestic demand, and achieve steady quality improvement in business model innovation and network improvement," Zhu Keli said.

Source: Google Alerts Original link: https://www.stcn.com/article/detail/3960635.html