AI Cross-border NewsletterYouTube has announced a series of updates to its short - video platform Shorts, which further align it with its competitor TikTok. The updates include extending the video duration limit from 60 seconds to 3 minutes, adding a variety of editing tools, and adjusting the recommendation algorithm to improve content discovery efficiency.
The new features allow users to create Shorts from existing videos on their devices and add elements such as text, filters, and music. YouTube has also introduced the "Remix" function, which allows users to embed other Shorts videos into their own videos, similar to TikTok's Duet and Stitch functions.
These changes are YouTube's continuous layout in the short - video field, aiming to attract more creators and users. Todd, the product management director of YouTube, said that by providing more flexible tools and longer video times, they hope to provide more creative space for creators.
This move is also a response to the increasingly growing competitive pressure from TikTok in the short - video market. The rapid rise of TikTok has posed a threat to YouTube, and the latter is stabilizing its market position by imitating its successful functions.
Comments from Sellers' Home
The updates of YouTube Shorts provide cross - border sellers with longer video durations and richer editing tools. It is recommended to test the traffic allocation under the new algorithm first and use short - video content to improve brand exposure and conversion efficiency.
Source: Google Alerts
Original link: https://www.theverge.com/streaming/957422/youtube - shorts - update - tiktok
