Recently, Amazon's "Agreement 3" account sweeping has really gone crazy!

Recently, a large number of sellers have reported receiving suspension notices based on Article 3 of the "Amazon Business Solutions Agreement". Many accounts have been required to undergo video verification, and some stores have also experienced fund freezing, link removal, and suspension of sales permissions.

Since 2026, after the upgrade of Amazon's AI risk control system, Agreement 3 review has become one of the most concerned risk control events in the seller circle.

1. What is Agreement 3 account suspension?

The so-called "Agreement 3 account suspension" refers to Amazon's review of the authenticity, legality, and compliance of seller accounts based on Article 3 of the "Business Solutions Agreement".

When the system believes that there are abnormalities in the identity information of the account, inconsistencies in the operating entity, doubts about the authenticity of the information, or misleading and fraudulent risks, it may directly suspend the account and require the seller to submit information or participate in video verification. Common manifestations:

①The store is suddenly suspended;

②All listings are removed;

③Advertising stops being placed;

④Funds are frozen and retained;

⑤Received video verification notice.

2. High-frequency triggering scenarios of Agreement 3

1. Inconsistency between legal representative and actual operator

The legal representative does not understand the company or store situation at all, and cannot answer the operation details during video verification, which is currently one of the most common triggering reasons.

2. Doubts about the authenticity of registration information

This includes too short a registration time for the business license; virtual registered address; abnormal address information; identity information with risk tags. These may all trigger AI risk control review.

3. Mismatch between operating location and registration location

For example, long-term Chinese login for American stores; large differences between registration information and actual office location; frequent changes in login environment; easily judged by the system as abnormal.

4. Abnormal collection account information

During the review process, Amazon will focus on checking the ownership of the collection account, binding time, capital flow, actual controller, and inconsistent answers can easily trigger verification failure.

5. Risk of association with multiple accounts or environments

Abnormal associations of devices, networks, and operating habits can also enter the risk control list.

3. Response steps after receiving Agreement 3

Please note that the current video verification opportunity is extremely valuable, usually only once. Never blindly schedule or appeal without preparing evidence and understanding the reasons. Once failed, funds and inventory may be permanently locked.

Step 1: Immediately stop blind appeal

First, confirm the content of the backend notification to determine whether it belongs to video verification, identity authentication, information supplementation, or supply chain review. The preparation materials corresponding to different types are completely different.

Step 2: Organize a full set of basic information

Prepare in advance the business license, legal representative ID/passport, address proof, bank statement, collection account information, company operation proof, and ensure that all information is consistent.

Step 3: Let the legal representative familiarize himself with the store situation in advance

Focus on mastering the store name, registration time, sales site, main products, company operation mode, collection account information. Auditors often ask questions around these contents.

Step 4: Simulate video verification

Rehearse the Q&A process in advance. Who operates the store? Where are the products purchased? Whose collection account is it? How many company employees are there? Why sell overseas? Avoid contradictions in answers due to nervousness on the spot.

Step 5: Participate in verification on time

Video verification opportunities are usually very limited. Before entering the meeting, ensure stable network, quiet environment, complete originals, and the legal representative himself appears on the screen. Answers must be true, concise, and consistent.

Finally:

This round of "Agreement 3" is not simply targeting violative sellers, but a authenticity check after Amazon's AI risk control system upgrade. Whether it is a new store or an old store, it should do a good job in advance in terms of subject, information, collection account and operating environment compliance management.

Once you receive the Agreement 3 notice, the most important thing is not to rush to appeal, but to sort out the entire information chain, identity chain and business chain clearly before dealing with the audit.

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