AMZ123 has learned from Anker Innovations' Q3 report that overseas revenue in the first three quarters reached RMB 24.791 billion, up 21.99% year-on-year, accounting for 94.84% of total revenue. Overseas markets remain the core source of revenue growth. In the same period, total revenue reached RMB 26.140 billion, up 24.36% year-on-year.
By channel, revenue from its official website was RMB 3.008 billion, up 43.06% year-on-year, while offline revenue was RMB 8.762 billion, up 32.28% year-on-year. Both growth rates outpaced overall revenue growth. In September, the company opened its first directly operated store in Germany in Berlin, using physical stores to accommodate complex categories such as energy storage and smart home products that require display and explanation.
In terms of product portfolio, Anker Innovations has expanded from charging accessories into three major business segments: charging and energy storage, smart innovation, and smart audio/video. In September this year, the company advanced brand integration, gradually bringing five previously independently operated brands under the Anker brand. Leveraging the brand trust built in the charging category, it is expanding into emerging categories such as security and energy storage.
For the third quarter, revenue was RMB 9.535 billion. Net profit attributable to shareholders fell 27.04% year-on-year, mainly affected by investment valuation fluctuations, according to the company. In the same period, net profit attributable to shareholders excluding non-recurring items rose 61.23% year-on-year.
SellerHome Commentary
Anker's overseas share is nearly 95%, and its official website and offline channels are growing rapidly, confirming the long-term value of its branded DTC website and omnichannel strategy. Sellers should pay attention to the operational efficiency behind the sharp growth in profit excluding non-recurring items and prioritize strengthening branding and offline channel capabilities.
Source: AMZ123
Original link: https://www.amz123.com/kx/Yh4I44Cy

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