AMZ123 has learned that a third-party data agency compiled the weekly product GMV rankings for TikTok Shop across 24 markets from November 2 to 8. The data shows that category concentration is highest at European sites: women's clothing occupies 9 spots in Greece, 8 in Czechia, 8 in Hungary, 7 in Austria, 6 in Poland, and 5 in Belgium. Women's apparel has almost become the single core category at small and medium-sized European sites.

Christmas stockpiling signals have also emerged. Christmas-themed products account for 2 spots in Italy's ranking and 3 in Poland, while gift and gift box categories also show concentrated presence in the rankings for the UK, Ireland, and Spain.

The category structure differs significantly between Southeast Asia and the United States. In Vietnam, Florasis topped the list, and personal care products accounted for 3 spots. In the Philippines, rice took 3 spots and reached the top 4, while milk powder accounted for 2 spots. In the US market, Shark vacuum cleaners and medicube each took 2 spots, while press-on nails ranked second.

The above data indicates that product selection strategies cannot be directly applied across different sites. Small and medium-sized European sites are dominated by women's apparel and holiday gifts, Southeast Asia by daily necessities and domestic beauty products, and the United States by home appliances and skincare devices. The same product shows significant ranking differences across the three regional lists. Sellers are advised to first review the target market's category structure for the current week before listing products, and then determine inventory ratios.

Seller Home Review

The women's apparel window is concentrated at small and medium-sized European sites, and demand for Christmas gifts has been released ahead of schedule. Southeast Asia should stick to essential beauty products, while the United States should focus on home appliances and beauty devices. Sellers are advised to stock goods by market tier and prioritize high-concentration women's apparel sites such as Greece and Czechia.

Source: AMZ123
Original link: https://www.amz123.com/kx/oCN3LfUZ