AMZ123 has learned that TikTok Shop's US cross-border POP has opened four multi-product promotion tools before Black Friday: N-for-M, virtual bundles, buy more save more, and free gift with purchase. Merchants can select the corresponding template at the promotion activity entry under advertising marketing in the seller center. The platform also provides promotion strategy recommendations; after configuration, merchants may obtain exposure resources for major sales and daily operations.

The core difference of these activities is that they are not counted toward the lowest major-sale price and can be stacked with major-sale prices. For stores whose profits are squeezed by single-item discounts, this provides a path to increase average order value without affecting the historical low price. The four tools suit different product types: N-for-M fits similarly priced, interchangeable products; virtual bundles fit products with matching or complementary relationships, supporting cross-product pairing, cross-warehouse shipping, and splitting of large items.

Currently, virtual bundles are still in a whitelist phase; merchants need to contact the platform's operations manager to apply for access. Bundle products support viewing logistics information for multiple packages separately, helping reduce fulfillment inquiries and customer complaint rates. Before configuring, merchants should confirm whether there is real pairing demand between products. Forcibly bundling slow-moving items may negatively affect conversion and return rates.

Seller Home Review

All four TikTok Shop US Black Friday multi-product promotion tools do not count toward the lowest major-sale price and can be stacked. Sellers can use combined tactics to increase average order value and conversion. Note that virtual bundles require contacting the operations manager in advance to apply for whitelist access, so early planning is recommended.

Source: AMZ123
Original link: https://www.amz123.com/kx/jOZppTGx