AMZ123 has learned that eBay's US site has announced two waves of activities for Black Friday, Cyber Monday, and the Christmas season. The first wave is an eBay Live limited-time event on November 27 with 0% commission and $0 order fee per order; the 2.9% payment processing fee still applies. This event applies to all categories and requires no registration. The second wave is an exclusive coupon campaign for Greater China sellers, running from December 21 to 31.

The timing of the second wave is targeted. Around Christmas, some local merchants enter their holiday period and their business pace slows. Chinese sellers can use this time gap to keep key product listings online and maintain stable fulfillment, so as to capture shopping demand around Christmas and the year-end. For specific participation requirements, please refer to the Seller Hub and official announcements.

The National Retail Federation forecasts that US retail sales in November and December this year will increase 4.2% year over year, reaching $1.013 trillion. 53% of consumers plan to shop online, 64% are targeting the Thanksgiving weekend, and 56% are focusing on promotions and discounts. Black Friday and Cyber Monday remain peak traffic periods; discount depth and fulfillment stability directly affect conversion results, while the post-Christmas clearance window will be covered by the second wave of activities.

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eBay's year-end promotions combined with exclusive coupons benefit Greater China sellers by enabling a low-cost push during the peak season. It is recommended to closely watch the December 21–31 window, prepare inventory in advance, optimize listings, and seize the growth dividend from the 4.2% increase in US retail sales.

Source: AMZ123
Original link: https://www.amz123.com/kx/1xfGOq40