In response to the full implementation of the EU's General Product Safety Regulation (GPSR), the platform has set clear compliance requirements for merchants selling non-food consumer products to the EU market. The vast majority of non-food consumer goods sold to the EU must have EU responsible person information (the EU responsible person designated by domestic merchants is usually the Authorized Representative, abbreviated as "EU rep", which refers to the "EU responsible person" in this article for ease of understanding).
During regulatory enforcement reporting and platform inspections, the platform has found that some merchants do not have compliantly entrusted EU reps, their EU rep agreements have expired, or the EU responsible person information used is false. The above issues will cause merchants to violate the GPSR regulations, and the products sold to the EU will be illegal goods, and the platform has the obligation to remove them.
To better meet regulatory and supervisory requirements and protect buyers' rights and interests, the platform has officially launched three EU responsible person control mechanisms:
(a) EU Rep Prohibition Mechanism If a merchant tries to upload prohibited EU rep information, the system will reject the request and the review will not pass. List of prohibited EU rep information: Axitera GmbH In Memoria Futuri SAS ISET SrI-INSTITUTE OF EUROPEAN TECHNOLOGICAL (ISET Srl) Like Sun Gmbh MJCM Limited SCHEUFER Technologies GmbH MJCM GmbH Tiger-Zhou UG Zhekan GmbH UE Fast Refund GmbH BellaCocool GmbH EUBRIDGE ADVISORY GMBH The above list is case-insensitive, and the platform will update this list periodically. (b) EU Rep Verification Mechanism Merchants need to upload valid authorization agreements and other supporting documents within 15 days for platform verification. If not provided within the time limit or if the provided materials are false, the EU rep will become invalid. 1. Platform verification notice: Log in to the My Alibaba-Service Center-Compliance Management page to check the pop-up notification of platform verification. At the same time, the platform will also remind you through the MA backend message box or email. Please pay attention to the relevant information. Make sure to complete the operation within 15 days notified by the platform. Failure to submit within the time limit will cause the EU rep to automatically become invalid. 2. Upload supporting documents: Upload files that can prove the real cooperation relationship, such as EU rep authorization agreements and cooperation confirmation letters (up to 3). After confirming the submission, the pop-up will disappear, and the merchant's EU rep information and documents will enter the review stage. 3. Unable to provide authorization agreement: If you choose not to provide an authorization agreement, the system will automatically invalidate the EU rep. 4. EU rep becomes valid after uploading authorization agreement: Merchants can normally add associated products, etc. 5. Review results: Passed: The EU rep remains valid without pop-up prompts; Failed: The EU rep will immediately become invalid. Please bind a new compliant EU rep as soon as possible. (Hover the mouse cursor over the "Invalid" label to see the reason for the verification failure.) (c) EU Rep Expiry Invalidation Mechanism All EU rep information has a filled validity period. After expiration, the status column of the EU rep will automatically become "Invalid". After expiration, the EU rep cannot continue to be associated with products and will not be displayed to the EU on the front end. 1. Regularly check the validity period of the EU rep Check on the Compliance Management > EU Responsible Person page. One month before expiration, the system will remind with a yellow prompt dot. Please also pay attention to the notifications from the platform through the message box and email. 2. System updates EU rep information If the service period of the designated EU rep has been extended, please update the validity period and upload a new agreement in the backend. If a new EU rep service has been replaced, add a new EU rep in the backend and re-associate the products.
The platform will gradually send verification notifications to merchants who have uploaded EU reps. Please pay attention to the pop-ups on the compliance management page, emails and message box reminders in time. If your EU rep information has expired or is invalid, you can also update the information in the backend in advance.
