AMZ123 has learned that Amazon recently launched a platform-wide retrospective review led by its AI risk-control system. Multiple Chinese sellers received “Section 3” account suspension notices; their selling privileges were suspended, listings displayed abnormally, account funds were frozen, and some sellers were banned directly without any prior performance warning.

A compliant home-goods boutique seller in Shenzhen authorized its own trademark to a distributor store with historical violations. The risk-control system later traced the brand association chain, which resulted in the seller’s account being affected. More than RMB 2 million in payments were frozen, and FBA inventory worth hundreds of thousands of yuan could not be shipped out normally. A new 3C store in Guangzhou maintained normal performance metrics, but because its registration information differed from its office address, the system judged that it posed an identity authenticity risk, and all six appeals were automatically rejected.

Some sellers on European marketplaces reported that after participating normally in official Woot promotions, they were retroactively judged by the system as having manipulated rankings, resulting in the simultaneous closure of their US and German stores. Their autumn/winter stocking was also affected by overseas warehouse inventory pressure.

Currently, multiple sources report that Amazon’s AI risk-control model is characterized by “the system restricting accounts first, sellers submitting proof, highly automated appeal reviews, and limited manual intervention.” The main impacts sellers face include cash flow pressure from account freezes, FBA inventory backlog and depreciation, and lost sales windows for Black Friday and the Christmas peak season.

Amazon has so far only advised sellers to handle related issues through backend appeal channels and has not issued a specific statement. As a result, compliant sellers are strengthening self-checks on address consistency, brand authorization relationships, and promotional tool usage. Store security has become an important foundation for cross-border operations.

Seller Home Commentary

Amazon’s AI risk-control retrospective reviews have become normalized, and scrutiny of account linkage and information authenticity is tightening. Sellers should immediately self-check brand authorization chains and registration information consistency, avoid relying on multi-account operations, and prioritize compliant single-store operations to avoid systemic risks.

Source: AMZ123
Original link: https://www.amz123.com/kx/aXNxfYJJ