AMZ123 has learned that, against the backdrop of the continuous strengthening of regulation by US authorities against the illegal e-cigarette industry, e-commerce service platform Shopify plans to completely ban the sale of e-cigarettes on its platform as early as this week. The move comes after a long period of pressure from a bipartisan coalition of attorneys general from 25 US states, who hope to curb the circulation of unauthorized e-cigarette products by cutting off online sales channels. Currently, a large number of e-cigarette products that have not obtained US regulatory approval are still on the market, some of which come from China. According to the plan, Shopify will completely ban all e-cigarette transactions in the US market, regardless of whether the products are authorized by the US Food and Drug Administration (FDA). Analysts believe that this ban will have a significant impact on illegal e-cigarette merchants who rely on online channels for sales and may have a deterrent effect on the industry. At the same time, payment giant Mastercard has also asked its partner institutions to strengthen the review and monitoring of e-cigarette merchants to prevent the payment network from being used for illegal e-cigarette transactions. Industry data shows that the US illegal e-cigarette market has reached about 9 billion US dollars, and regulatory authorities are tightening supervision from infrastructure levels such as sales platforms and payment systems.

Seller's Home Review

With Shopify's comprehensive ban on e-cigarettes, cross-border sellers should be wary of platform policy compliance risks, especially for categories of e-cigarettes and related accessories, which need to adjust inventory and sales channels immediately. It is recommended to pay attention to the upgrade of payment monitoring (Mastercard), and plan in advance for FDA authorized products or other compliant categories to avoid fund freezing due to sudden removal by the platform.

Source: AMZ123 Original link: https://www.amz123.com/kx/NNGisEcE