AMZ123 has learned that the Indonesian beauty and personal care market has seen another hot-selling product. The pink whitening soap launched by the brand JJ Glow Skin has become the focus of market attention. This product features a 10-time whitening formula containing ingredients such as niacinamide and glutathione. After landing on TikTok Shop Indonesia on April 26 this year, relying on its registered BPOM certification and halal certification, combined with its pink appearance and refreshing floral skin feel, it precisely matches the local consumers' preference for whitening bath products.

Data shows that within 55 days of its launch, the product has sold a total of 171,400 units. By the end of June, the total sales volume reached 187,300 units, with a GMV of about 2.11 million RMB. The sales volume in the past week increased by 267% compared to the previous week, topping the weekly list in Indonesia. Among them, 93% of the transactions came from short video sales by influencers, mainly through the natural demonstration of ordinary people KOC in daily life scenes to achieve conversion, further amplifying the communication effect.

This case also reflects the characteristic of the continuous growth demand in the Indonesian beauty and personal care market, with the overall weekly sales volume exceeding 22 million units.

Source: AMZ123
Original link: https://www.amz123.com/kx/sPBBFs68