Amazon Strictly Cracks Down on Inducement of Reviews through Thank-You Cards in Packages; Multiple Sellers Penalized for Violations
AMZ123 Cross-border Newsletter2026-6-26

AMZ123 has learned that recently, the control over evaluation intervention behaviors has been further strengthened. Multiple sellers have been judged by the system as Product Review Abuse — Insert Abuse for putting handwritten thank - you cards or postcards with expressions such as "Thank you for your review" and "If you have any problems, please contact us instead of using Amazon's backend" in product packages. And this has triggered account performance deduction. If not rectified in time, it may lead to store suspension or even account suspension. Previously, behaviors such as asking for reviews through offline postcards, guiding scanning QR codes for cashback or giving gift cards in exchange for reviews were also identified as high - risk violations. The platform emphasizes again that only the official "Request a Review" function is allowed for compliant invitation to review. Any method of hinting or guiding buyers to give good reviews in packaging cards, instructions or emails, or obtaining reviews through rebates compensation is considered a violation red line. Sellers are advised to immediately remove existing review - asking cards, delete inducing expressions in non - official channels, and obtain natural reviews through product and service experiences. If a performance warning is received, the POA should be submitted in time according to the backend guidance to explain the rectification situation.

Comments from Sellers' Home

Amazon strictly investigates the behavior of inducing reviews in packages. Sellers need to immediately stop using suggestive phrases such as "give a good review" in thank - you cards. Make sure to invite reviews compliantly only through the official "Request a Review" button to avoid large losses due to small mistakes, such as account deduction or suspension.

Source: AMZ123
Original link: https://www.amz123.com/kx/gSS4TUzg

POPULAR SERVICE PROVIDERS
The core focus of Blue Horse is the intelligent supply chain tailored to the specific needs of each customer (i.e., POD customization).
Focusing on cross-border logistics transportation in Europe, the United States, and Canada.
European railways, Qatar Airways, sea transport, and maritime shipping in the United States.
Specialized services for cross-border e-commerce entities
The cross-border e-commerce service platform under the Sellers’ Home platform